Lynne d Johnson



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03.01.05 01:24 PM

beef entails record sales

I know it seems I'm on a 50 Cent craze lately, but if this isn't the greatest marketing story I've ever heard - I don't know what is.

So it starts off with a leak. The artist leaks a track, because he feels that the label isn't going to deliver his product in time for Valentine's Day. He leaks the track, and then subsequently, a video for said track, a XXX video, becomes an Internet phenomenon - widely searched for. Then before you know it, the making of said video appears on BET uncut with said video being aired. Around the same time the video leaked to web, the official first single video debuts with a making of on MTV.

Then tracks start leaking on the Web and on mixtapes.

And then beef starts erupting between 50 and the Game. 50 has always stated that Game doesn't seem like G Unit and that Spider Loc already seems more like fam. Read the XXL interview, read the Vibe interview. Words fly out on New York's Hot 97. Game is on 106 & Park, asserting that he's not sure whether he's a G Unit artist or an Aftermath artist. He states further that people are hating on his success. Meanwhile 50 claims that Game's album would be nothing w/out his assist. (Now would it make any sense for 50 to hate on Game, if he's signed to G Unit and 50s cashing a check on said project?)

All of this is erupting only days before the pushed up release of Massacre. And then some dude is reportedly shot in the lobby of Hot 97's bldg. while 50s on the air. First it was reported that the victim was down with 50s camp, but latest media chat affirms that cat is from LA - and therefore ignites further drama, if in fact Game and his camp attempted to enter the studio while 50 was on the air.

Is this a reality show or a marketing ploy? And if it's real - when will it end?

update 3.1.05: clyde smith over at prohiphop reveals a hack of the game's blackwallstreet forums, much in the same fashion as T.I. takeover of Luda's site. yet this one appears that mr. chuck taylor ( a reported username of the game) is sending out a message to 50, allegedly.

update 3.2.05: joey litman over at straight bangin' puts this beef into perspective

posted by lynne | |


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