Lynne d Johnson



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08.11.10 03:58 PM

Video: Can Social Save Media? (Supernova Forum 2010)

Supernova Forum 2010 panel featuring Moderator Peter Fader (Wharton), Jim Bankoff (SB Nation), Lynne Johnson (Advertising Research Foundation), Anita Ondine (Seize the Media), Dina Kaplan (

The old business models for media clearly aren’t working any more. User-generated content is at least part of the solution, but how can it match the quality and scale of what it replaces? Are original shows produced for the web and other interactive media a third category between professional and amateur content? Can new approaches incorporate the best of traditional and social media? What data and examples can we point to as guidelines for success in restructuring media and advertising businesses?

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