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03.29.10 11:53 AM

The ARF: Inspiring Better Brands

The "Inspiring Better Brands" video was presented by Joel Rubinson, Chief Research Officer, The ARF, at Re:think, The Advertising Research Foundation Annual Convention + Expo on Tuesday, March 23.

"Inspiring Better Brands" was created by the ARF and Thinktopia, and brings together views on transforming the research industry from Rick Clancy, Head of Corporate Community, Sony; Stan Sthanunathan, VP Marketing & Strategy & Insights, Coca-Cola Company; Chris Baldwin, President of Snacks Business Unit, Kraft; Pete Blackshaw, EVP Digital Strategic Services, The Nielsen Company; Gayle Fuguitt, VP Consumer Insights, General Mills; and Alan Wurtzel, President, Research & Media Development, NBC Universal.

The ARF research transformation initiative will create the blueprint for industry change, so insight teams can enable marketing organizations to become agile, fast learners whose innovations shape the future. The Research Transformation Council will be Co-Chaired by Donna Goldfarb, Unilever, and Susan Wagner, Johnson & Johnson.

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