• Bio |
• Writing |
• Speaking |
• Diary |
• Archive |
• Contact

Follow @lynneluvah

« Previous Entry | Main Diary | Next Entry »

03.25.10 01:25 AM

Listening To Multicultural Consumers

Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group.

I'm looking to expand this project into a white paper, so if you have insights or case studies to share in terms of using social media for marketing research to better serve multicultural consumers, then please reach out to me through my contact form. I'm also looking for insights into Web and Social Media adoption and behavior.

posted by lynne | link to this |

Listening To Multicultural Consumers

View more presentations from Lynne d Johnson.

Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group. I'm looking to expand this project into a white paper, so if you have insights or case studies to share in terms of using social media for marketing research to better serve multicultural consumers, then please reach out to me through my contact form. I'm also looking for insights into Web and Social Media adoption and behavior.

Related articles by Zemanta

• Listening to the Consumer: Is Social Media the New Market Research? (lynnedjohnson.com)
• Guest Blog Bob Barocci, ARF President: Why Is Listening So Scary? (lynnedjohnson.com)
• Putting Listening to Work with Customers (conversationagent.com)