Lynne d Johnson



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09.23.05 02:37 PM

online marketing and site production at Sony Urban

The position is for an online consultant who would work in the office 40 hours/week.

Below is a description of the responsibilities:

Work with Director of Online Marketing to…

· Create and execute online marketing plans for all Sony Urban Music releases including grassroots marketing for developing artists and large scale online campaigns with partners such as AOL, MSN,, Launch, etc.
· Create exclusive promotions with digital music stores such as iTunes, Napster, Sony Connect, etc. to drive fans to purchase music online.
· Build artist email databases by aggressively setting up promotions and contests with 3rd parties
· Set up online press days for online album reviews and exclusive interviews
· Manage the production of Sony Urban artist websites and viral marketing tools including e-cards, media players, screensavers, and buddy icons.
· Maintain all artist sites keeping all content updated with the latest announcements and retail campaigns.
· Send out email campaigns to each artist list with various artist updates, tour info, and contest promotions.
· Work with artists to be involved with their site via message boards and audio messages.

Qualifications include:

1-3 years of online marketing experience
basic knowledge of html
be able to multi-task efficiently and effectively

Kathy Baker
Director, Online Marketing
Sony Urban Music

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