Lynne d Johnson

 

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09.09.10 12:35 PM

Is Social Media Everything?

 Calendar
WEDNESDAY, SEPTEMBER 29 • 9:30AM-12:00PM EST
During Advertising Week

In partnership with
 bloombereg

Is Social Media Everything?

Registration
To attend in person register via My ARF »
If you have any questions, please contact Zena Pagan at councils@thearf.org.

Location
Bloomberg
7 East, Multi-Purpose Room
731 Lexington Avenue (between E. 58th and 59th streets)
New York, NY 10022

Is “social” a dying term? Today, you can hardly find sectors of marketing that are not inherently social. There’s a huge shift from focusing on channels of communication to focusing on lifestreams and moments, and that means learning how to interrupt this flow of activity to form engagement with people where they are. Because of this, the lines between communication and media channels are becoming increasingly blurred with content -- in every medium. From embeddable Facebook and Twitter in your TV, to location-aware checking in with brands--in the future, in order to be effective, you’ll have to be social. Learn how social is becoming richer and more interactive on four screens — web, mobile, TV, and Digital Out of Home -- and engaging people where they are.

Featured Speakers
Claire Alexander – VP, Digital Strategy, Business Development and Social Media, Discovery Communications
Rob Gorrie – President, Founder at ADCENTRICITY
Christine Cook – SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia
Venu Vasudevan – Senior Director, Software Platforms Research, Motorola

Agenda

9:30–10:00AM

Registration and Check-In

10:00–10:05AM

Welcome & ARF Updates
Lynne d Johnson – Senior Vice President of Social Media, The ARF

10:05–10:25AM

Christine Cook – SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia

10:25–10:45M

Venu Vasudevan – Senior Director, Software Platforms Research, Motorola

10:45–11:05AM

Rob Gorrie – President, Founder at ADCENTRICITY

11:05–11:25AM

Claire Alexander – VP, Digital Strategy, Business Development and Social Media, Discovery Communications

11:25–11:55AM

Panel Discussion: Is Social Media Everything? (Audience Q&A included in Panel Discussion)
Moderated by: Felix Gillette – Bloomberg Businessweek Staff Writer
Claire Alexander – VP Digital Strategy, Business Development and Social Media, Discovery Communications
Rob Gorrie – President, Founder at ADCENTRICITY
Christine Cook – SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia
Venu Vasudevan – Senior Director, Software Platforms Research, Motorola

11:55–12:00PM

Closing Remarks and Adjournment
Lynne d Johnson – Senior Vice President of Social Media, The ARF

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