Lynne d Johnson



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07.06.07 07:27 PM

88HIPHOP Rises Again To Join Forces With Joost

Now here's a blast from the past, something that was way ahead of its time. I remember going to the studio in SoHo on Broadway and Houston to watch hip-hop cats get recorded for video casts. And now there's this...

New York NY - 88HIPHOP, the first provider of online Hip-Hop video, announced today a syndication deal with online TV distribution platform Joost. 88HIPHOP, an innovative Hip-Hop media company that helped launch the careers of many of today's biggest Hip-Hop celebrities will offer Joost viewers a free video-on-demand branded channel dedicated to Hip-Hop music and culture from around the world.

"The constant innovation of the 88HIPHOP brand is incredibly interesting and allows them to excite digital mediums successfully." Said Josh Harris, CEO, "We promote the nurturing of Hip-Hop, and our mission is to continue to provide a standard for Hip-Hop. Partnering with a platform such as Joost will enable us to reach a broader global audience in television-style via the Internet. With 88HIPHOP, we are providing compelling programming within an interactive community-driven environment, which offers respectable advertisers an efficient means to reach our community." Said Randy Nkonoki-Ward, President, 88HIPHOP.

88HIPHOP partnered with The Pseudo Online Network and launched online in May of 1996 giving Hip-Hop a home to showcase its culture prior to the dot-com crash and Hip-Hop's mass appeal. 88HIPHOP produced hundreds of hours of vintage Hip-Hop footage with some of today's biggest Hip-Hop names, many before they were famous. 88HIPHOP's mission once again is to share the spotlight with the Hip-Hop community while establishing a leading global media standard.

Randy Nkonoki-Ward, President, 88HIPHOP, said "88HIPHOP has a unique opportunity to position itself as the market leader in the aggressively developing Hip-Hop media sector, carving out our strength as a Hip-Hop content provider of independent and major talent worldwide."

88HIPHOP produces premium Hip-Hop content, while also aggregating notable branded content. 88HIPHOP's first content partnership is with Fat Beats, Inc., a well known Hip-Hop specialty store, to produce Fat Beats TV, independent Hip-Hop artist's music videos, interviews and performances. Programming currently featured on 88HIPHOP includes PSA, a short form, pirate style talk show with unpredictable hosts and 88HIPHOP CLASSIC which features classic 88HIPHOP revealing moments from their vintage video library.

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