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03.07.07 11:26 AM

Video: Branding the Music Artist

With A&R (artist development) increasingly becoming a lost art at record labels, music artists are stepping up and taking control of their own brands. Jorge Just (Ok Go's resident web man) and music artist John Legend, along with Musictoday CEO Nathan Hubbard, David Wolter (VP-A&R for Capitol), and Jason King (music journalist and associate chair of the Clive Davis Department of Recorded Music), discuss the future of A&R.

See more videos from this panel:

Long Tail of Music
Music Marketing 2.0
The Future of Music

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