Lynne d Johnson

 

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01.04.08 10:08 AM

Uptown Magazine Gets Life Support from InterMedia Partners

barack_obama_08.gif What a wonderful Christmas present for Len Burnett and his partner Brett Wright. An undisclosed investment from InterMedia partners will enable the New York-based lifestyle magazine for the affluent African American consumer to expand into four more markets in 2008, and an overall 10 by 2011. The magazine will also boost up publication to bimonthly, and sharpen its online efforts. Its site, www.uptownlife.net was already greatly enhanced in November to reflect its movie offerings on the Uptown Movie Network, and eventually to add a more vibrant reflection of its community.

About the deal, Burnett says:

"This access to our audience for our marketing partners marks an unprecedented level of engagement and the launch of Uptown 360 a full service reach opportunity for luxury brands. [Target Market News]

With Uptown increasing both its print and online efforts, Vibe.com's redesign and addition of a real community, Giant Magazine also stepping into the online community game, and Ebony and Jet rebranding online as EbonyJet.com, it's beginning to look a lot like the year 2000 again when Urban Media mattered. That was the year when Internet World hosted its first-ever Urban Internet Forum, featuring speakers such as: "feature urban marketing pioneers and players such as Scott Mills, EVP & COO of BET.com; Kennard Gibbs, president of VIBE; Phyllis Wooley, director of African American Marketing at Colgate-Palmolive; Denmark West, director at Microsoft; and Peter Griffith, co-founder and CEO of Hookt.com."

I'll be posting more about what's happening with all of these websites soon over at BlackWeb2.0.

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