Lynne d Johnson

 

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06.17.09 12:40 PM

High Tech Toss-Up: Media Convergence And Why Three Screens Are Better Than One

With Internet and Mobile usage on the rise viewers have much more sophisticated ways of obtaining their favorite video content and the most successful networks have found ways to embrace multi-platform campaigns that make the most of digital media. Learn how online, mobile and interactive gaming can hold positive lessons for your business and add value to your brand.

· Is Digital Media TV's "final frontier?"
· How are mobile phone applications adding value to on-air content?
· What kinds of mobile devices are being used by your viewership?
· What is the added value to exclusive webisodic material?
· What programs are casual and hardcore gamers watching and why should you care?

High Tech Toss-Up: Media Convergence And Why Three Screens Are Better Than One
Fordham University-Lincoln Center
113 West 60th Street
McMahon Hall, Room 109
New York, NY
June 23, 2009: NAMIC New York
6:30pm - 8:30pm

Lynne d Johnson - Senior Editor / Community Director, FastCompany.com (moderator)
Lisa Choi Owens - SVP, Online Partnerships and Distribution, Scripps Networks
Salil Dalvi - SVP, Mobile Platform Development, NBC Universal Digital Distribution
Troy Bigby - Regional Technical Manager, Research In Motion
Michael Thieling - Account Manager, Microsoft Advertising: Massive Inc

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