Lynne d Johnson



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12.10.13 04:52 PM

Flashback Video: Customer Engagement Is The New Marketing

From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo.

In this interview from 2010 when I was at the ARF, I spoke with Samantha Skey about what was then emerging as the new marketing. Interestingly enough, many brands still don't understand how important customer engagement is today.

I post this today, because this conversation is still as relevant as it was the day that I conducted it. Watch, listen, learn.

Customer Engagement as the New Marketing from The ARF on Vimeo.

Related Content: Developing An Engagement Framework

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