Lynne d Johnson

 

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10.25.07 12:41 PM

Diddy - Brand Manager of Ciroc Vodka

I suppose he realized he's not really good at running a record label. For instance, where's the album for his new boy group from his latest "Making The Band?" And let's not even talk about what happened to New Edition's career. He did well with Danity Kane, but we all know others were involved.

After having the number one fragrance, I guess he figured he's got to be good at marketing.

"The multimedia mogul and CEO of Bad Boy Entertainment added another position to his resume today with his announcement to take on all brand-management decisions for Diageo's Ciroc vodka, including marketing, advertising, public relations, product placement and events. The role is "too big for one title," he told Ad Age, but, he added, "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique."
-- Advertising Age
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