Lynne d Johnson



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03.04.07 01:38 AM

Blaixploitation Movie Posters Return

I know that previously I spoke positively about the resurgence of black and black-themed films, in fact Hashim of Hip Hop Blogs even linked to the post when he wrote about the potential of an Oscar blackout. And though I still see the potential for African-American films to return to the Spike Lee/John Singleton heydays, I'm a bit wary of some studio's intentions. I'm wary because some of the movie posters for many of the new films look like posters right out of the blaixploitation 70s. Two in particular are reminiscent of that time period, and appear to sell more sex than substance.

I haven't seen Black Snake Moan, starring Christina Ricci and Samuel L. Jackson yet, but I must confess that the poster conveys something other than the movie's premise.

(Desperate for a change himself, Lazarus holds Rae prisoner, and sets out to "cure" her of her wicked ways. But to get to the deep, dark bottom of Rae's mystery, Lazarus will first have to face the demons that reside in both their hearts, especially when Raes one true love Ronnie (Justin Timberlake), a Guardsman who was supposed to be headed for Iraq, comes looking for her.)

Jalylah Burrell points to "It's Hard Out There for a Ho: The puzzling sexual games of Black Snake Moan," By Dana Stevens at Slate.

"You only had to see the blaxploitation-style poster of Christina Ricci chained and kneeling at Samuel L. Jackson's feet to know that Black Snake Moan (Paramount Classics) was going to be a provocative rebel yell of a movie. "
Black Snake Moan movie poster

Another film that has a poster that defies the premise of what the film is about, is Pride, starring Terrence Howard and Bernie Mac. Pride releases March 23, and is a story based on true events about Jim Ellis, a charismatic schoolteacher in the 70s who changed lives forever when he founded an African-American swim team in one of Philadelphia's roughest neighborhoods. Yet, the poster's imagery conveys something entirely different.

Pride movie poster

Revisit "Independent Black Filmmakers Take On Hollywood" from my writing archives to glean the potentiality for African-American films to not only make a comeback, but to be successful and highly acclaimed as well.

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