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04.16.08 08:56 PM

Video: Lynne d Johnson Interviews Sophia Stuart, Hearst Mobile

BlogHer Business '08: Hearst Mobile Case Study
Fast Company's Lynne d Johnson interviews Hearst Digital media's director of mobile, Sophia Stuart, about their initiative to take content and community mobile...realizing the promise of mobile ubiquity. Hear how they brainstormed over what content made sense for their mobile platforms from nine magazine properties, and about how they evangelized this new content internally and with surprisingly intimate efforts externally.

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