Lynne d Johnson



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05.12.08 07:54 PM

Video: BlogHer Biz '08 - Moving from "Should" to "Can"

YouTube Video: BlogHer '08 Break Out Session #1 Part 3

Break-Out Session #1
Moving From "Should" to "Can"
Track: Social Media Creation Best Practices

You've heard all the reason you're supposed to have a company blog and more. But let's talk about moving from "should" to "can." From technology choices to time management, community policies to common pitfalls, this session is designed to help you figure out what will give your company the greatest comfort level and potential for success when launching a blog, podcast or online community. Technologist and author Susannah Gardner moderates this discussion. Fast Company's Lynne d Johnson will talk about the why and how behind Fast Company's recent evolution from magazine web site, with blogs, to a more interactive social community. We'll also get insight on how PBS Parents is making the journey from "should" to "can" by talking to the Director of PBS Parents, Jean Crawford, and one of her blogger/consultants, Jen Lemen...someone who is associated with the most authentic and creative aspects of the blogosphere, but is helping organizations tap into their opportunities to be a part of it.

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