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03.24.05 11:19 AM
The Source Revamps
The Source Revamps, Adds Latino Edition
March 21, 2005
By Stephanie D. Smith
While hip-hop has become as all-American as McDonald's, music magazine The Source has struggled to cue up readers and advertisers.
The monthly's rate base of 500,000 was slashed to 430,000 in January, and ad pages have plummeted 20 percent through April to 245 compared to the same period in 2004, reported the Mediaweek Monitor. Conversely, urban lifestyle book Vibe, which has a 860,400 circ and has seen its ads jump 10 percent year to date, is successfully reaching readers eager for news on Jay-Z and Lil' Jon.
Adding to the challenge, The Source in recent months has had to contend with top-level departures. The magazine lost its editor in chief Kim Osorio, who has since been replaced by former deputy editor Fahiym Ratcliffe, as well as the managing editor.
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And Jay posts sohh reports on dark days at the source
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Comments
i have successfully resisted buying the source for 4 months. i allowed my subscription to expire after seeing my beloved hip hop magazine turn into benzino's personal eminem hater guide. and then that ignorant drama about the "original" hip hop writers for the source pushed me over the edge.
i loved the source. it was my first guide to hip hop. now i regularly read XXL. although i still admittedly miss the source. but i can't go back to the source. it just became pitiful. and although i'm always tempted to pick up a copy. i try not to even handle it.
the only thing that i hate about magazines now are the ads. i know this is the way the mag pays for itself but i hate trying to get to the articles and have to wade through 20 pages of ads. c'mon..spread it out please! anyway...thanks for the b-day wishes!
peace
posted by studpoet | March 24, 2005 12:25 PM #
I do not remember Kevin blogging about the media! I just subscribed to his blog. Plan to dig through his archives now.
posted by Hashim![[TypeKey Profile Page]](http://www.lynnedjohnson.com/nav-commenters.gif)
| March 24, 2005 1:46 PM #