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07.26.06 07:54 PM
The Changing Face of Publishing
It’s no secret. Magazine and newspaper circulation and ad sales are down and paper costs are up. Publishers are scrambling for methods to keep up with today’s digital lifestyle—and to catch eyeballs—but are often running into far too many misses than hits.
First there were those who completely missed the boat. You know the publications that stayed clear of the Web during the first Internet boom? Feeling vindicated after the bust, these publications either remained offline with no changes to the print brand or only half-heartedly erected an online companion. (We’re not talking about The New York Times or Wall Street Journal here.) But now we’re in the Web 2.0 days, and people are watching more than 100 million videos a day on Internet video search site YouTube. (More)
tags: magazines| newspapers | media | web 2.0
posted by lynne | link to this |
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Comments
Services (in this case options for accessing content) is always the way to go. The smarter publications are figuring that out.
The trick is for these businesses to determine what role they will serve online. Different approaches are needed to offer enhanced content, drive paid descriptions for hard copies, or create community or social networks around their content.
As a writer, my concern would be having my work re-distributed through mass channels while only being compensated for the initial format. How is that being addressed?
posted by j. brotherlove![[TypeKey Profile Page]](http://www.lynnedjohnson.com/nav-commenters.gif)
| July 26, 2006 9:32 PM #
Er, that should be "drive paid subscriptions".
posted by j. brotherlove![[TypeKey Profile Page]](http://www.lynnedjohnson.com/nav-commenters.gif)
| July 26, 2006 9:34 PM #