Lynne d Johnson



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07.26.06 07:54 PM

The Changing Face of Publishing

It’s no secret. Magazine and newspaper circulation and ad sales are down and paper costs are up. Publishers are scrambling for methods to keep up with today’s digital lifestyle—and to catch eyeballs—but are often running into far too many misses than hits.

First there were those who completely missed the boat. You know the publications that stayed clear of the Web during the first Internet boom? Feeling vindicated after the bust, these publications either remained offline with no changes to the print brand or only half-heartedly erected an online companion. (We’re not talking about The New York Times or Wall Street Journal here.) But now we’re in the Web 2.0 days, and people are watching more than 100 million videos a day on Internet video search site YouTube. (More)

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