Lynne d Johnson

 

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03.28.11 04:24 PM

See Me Speak: Web 2.0 Expo SF 2011 Tomorrow

Tomorrow I'll be in San Francisco presenting Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli and author of, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (Wiley, 2008) will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.

This session will also cover:

How brands are getting attention with Augmented Reality
How brands are seeing ROI from Augmented Reality
The multiple B2B and B2C applications for Augmented Reality
How Augmented Reality links to Location Aware Advertising and Predictive Modeling
Why Augmented Reality is not a gimmick but the future

If you're in town, come on by and check me out.


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