Lynne d Johnson

 

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07.08.05 04:11 PM

podcasting growth, aol video + more

From econtent Magazine: Podcasting Users to Reach 60 Million, Survey Says


According to new forecasts from The Diffusion Group, a consumer technology research consultancy, demand for time-shifted digital audio files or "podcasts" is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010. TDG's new report, Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, the use of podcasting among US consumers will enjoy a compound annual growth rate of 101%. These claims are reflected by recent commercial podcasting activity. ABC and NBC (along with MSNBC and CNBC) are using podcasting to offer recorded newscasts via online downloads. National Public Radio, Infinity Broadcasting, and even Clear Channel Radio have teed up a number of popular radio programs for podcasting. Even Business Week created a special audio blog to accompany its recent analysis of the podcasting phenomenon.


(SOURCE: tdgresearch.com)

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AOL's Video Search

imedia Connection reports: America Online, Inc. announced the launch of AOL Video Search, which enables AOL subscribers and non-AOL members to search online video content. AOL says the new search initiative will be ad-supported.

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the future of RSS Feeds and advertising as reported by Ken over at 925 M

RSS the Future

It’s been rumored for a while that Microsoft was doing something with RSS. This weekend Microsoft’s IE team leader Dean Hachamovitch confirmed it at the Gnomedex technology conference in Seattle, and detailed how it was integrated with Longhorn and IE7.

...RSS’s integration into Windows Longhorn and Internet Explorer 7 promises to bring RSS to everyone else. I could easily see RSS replacing bulk email as the standard distribution medium for newsletters and publications. RSS is also the technology that automatically delivers your podcast. And, as bandwidth across the country continues to increase, I can see it delivering regular video content as well.

...RSS, it seems, is poised to replace email as the mass distribution medium of choice. Google recently started experimenting with RSS advertising through its AdSense network, and there are dedicated RSS advertisers like Pheedo, who serve context-based ads. These kids’ve got the gift, but it seems as if they’re waiting for something…

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