Lynne d Johnson



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09.06.06 09:05 PM

Online Marketing Analyst: &

Due to rapid growth, and, leading business Web sites, seek an Online Marketing Analyst to continue to drive the success of our properties. We want a smart, entrepreneurial person who is passionate about online media; someone who is creative and analytical--who can work independently and master the fast pace of the Web. Job responsiblities include:

Plan and execute marketing strategy for and, including new product marketing plans. Work closely with Search Engine Marketing and Optimization, trade advertising and strategic partnerships. Write copy and supervise creative design.

Conduct proprietary reader research and analyze syndicated @plan research to understand reader needs. Present research to managers to shape strategy and to support advertising sales strategy.
Measure site traffic and generate reports using Omniture Web Analytics and other traffic reporting systems.

Conduct research reports for managers including competitive analysis, market share analysis and industry trend research--stay on top of constantly changing online media landscape.

Job requirements include: College degree, Two years' experience in online media, Internet, e-commerce or related field. Facility with Microsoft Office, including Excel and PowerPoint. Strong writing and communication skills. Proficient in online Web analytics and online reporting systems. Solid understanding of online media.


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