Lynne d Johnson



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08.13.11 01:00 AM

NABJ 2011 - Building Your Brand Online: Tools of Engagement

Last week I did a workshop at NABJ (National Association of Black Journalists) 2011 Annual Convention called Tools of Engagement: Assessing Online Audiences with Mike Street, of MSL Group and Influential1's and Matt LeMay of

There's a resource page from the event, but I've also uploaded my presentation to slideshare and I've posted it below. It kind of brings together different work I've done in the past and that was relevant for this audience of journalists who were interested in understanding metrics and engagement a little better.

Building Your Brand Online: Tools of Engagement

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