Lynne d Johnson



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11.28.06 07:10 PM

Mini Cooper 2007


Look at her. She's a beauty. And the company's play on 2.0 tells us a lot about the driver it wants to be affiliated with. The automaker could have just said 2, but chose 2.0 instead to appeal to iPod users, and Mac users, Web 2.0 heads -- like bloggers, YouTubers, and the like.

With the release of the 2007 MINI Cooper, Mini has also release a new website. My favorite feature of the site, of course, is where the user gets to design and build their own car. I prefer the MINI S convertible.

The Mini Cooper S, which made its International debut alongside its sister, the 2007 MINI Cooper, at the 2006 Paris auto show in September, will start at $21,850. The new Mini doesn't look much different than the old, but I suppose, if it ain't broke, don't fix it. Yet, it is a much faster vehicle, according to car expert reports. The new car is more about marketing and production than anything else. The old Oxford plant couldn't meet demands, so since it needed an overhaul, why not update the car?

Slightly bigger -- though you'll hardly notice, the new Minis are turbocharged vs. supercharged. There are other minor differences between the Mini of yesterday and the one of today, in terms of engine and handling, but I suppose not even I will know the real differences until I take one for a spin.

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