Lynne d Johnson



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12.21.11 02:59 PM

Is Augmented Reality Ready For Consumer Adoption? Layar Thinks So

In all of my talks about Augmented Reality, I've talked about consumer adoption being one of the hurdles to AR really taking off as a major marketing strategy. And while AR proves itself the best application of SoLoMo (Social, Local, Mobile) there's still a learning curve for consumers in terms of ease-of-use.

Layar, one of the first Augmented Reality Browsers is trying to change all of that by rolling out an AR application that's strictly for consumer usage. The app, Stiktu, enables users to combine digital images with real images and share them. Basically it's like sticking things on top of real-world objects. It's like virtual graffiti, allowing you to tag where you've been or what you've seen with your own marks of expression.

Layar produced the following video to show how it works:

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