http://www.lynnedjohnson.com/ music, media, my life en-us lynne@lynnedjohnson.com 2012-04-13T14:07:56-05:00 hourly 1 2000-01-01T12:00+00:00 http://www.lynnedjohnson.com/diary/the_chocolate_super_highway_precursors_to_black_social_media/ Was in NC last weekend at Duke for the Black Thought 2.0 Conference #BT2Duke. Sat on the panel, "The Chocolate Super Highway: Precursors To Black Social Media." Embedded the video below and would love your thoughts and feedback. Video streaming... 1250@http://www.lynnedjohnson.com/ 2012-04-13T14:07:56-05:00 http://www.lynnedjohnson.com/diary/facebook_buys_instagram_whats_next_for_popular_photosharing_app/ Facebook announced Monday that it will buy Instagram, the San-Francisco-based photo-sharing app for mobile devices. The purchase, which is a combination of cash and Facebook shares, is expected to close later this quarter. Facebook CEO Mark Zuckerberg said the purchase... 1249@http://www.lynnedjohnson.com/ 2012-04-10T14:27:46-05:00 http://www.lynnedjohnson.com/diary/pinterest_and_facebook_timeline_for_brands/ With the growing popularity of Pinterest, and the Facebook Timeline now being the only profile type for brand pages, I decided to take a dive into what both of these platforms mean for brands. Both offer the opportunity for a... 1248@http://www.lynnedjohnson.com/ 2012-04-03T17:23:49-05:00 http://www.lynnedjohnson.com/diary/lynne_d_johnson_on_augmented_reality_using_social_media_tools_and_building_communities_online/ So, I'm not trying to turn this into a self-promotion blog but I've given a few good talks and interviews over the years. I'm not saying they're good just because it's me, I'm saying they're good because of the feedback... 1247@http://www.lynnedjohnson.com/ 2012-01-11T13:57:50-05:00 http://www.lynnedjohnson.com/diary/is_augmented_reality_ready_for_consumer_adoption_layar_thinks_so/ In all of my talks about Augmented Reality, I've talked about consumer adoption being one of the hurdles to AR really taking off as a major marketing strategy. And while AR proves itself the best application of SoLoMo (Social, Local,... 1246@http://www.lynnedjohnson.com/ 2011-12-21T14:59:17-05:00 http://www.lynnedjohnson.com/diary/youtube_adtech_inspire_final_sessionlynne_d_johnson_dan_neely_flash_rosenberg/ So the Inspired By Augmented Reality talk I gave at adtech that I wrote about back in November is up on YouTube. Now looking at it, I realize that all of the examples I should have put in the deck... 1245@http://www.lynnedjohnson.com/ 2011-12-15T14:08:46-05:00 http://www.lynnedjohnson.com/diary/inspired_by_augmented_reality_slides_video/ Yesterday, I spoke at adtech Inspire (the opening session to this week's adtech in New York at Javits). The gist: 1. consumers are flipping the purchase funnel (using the web and mobile devices to help them make purchase decisions via... 1244@http://www.lynnedjohnson.com/ 2011-11-09T13:41:26-05:00 http://www.lynnedjohnson.com/diary/un_social_media_bootcamp/ On November 3, 2011, I gave a presentation at a UN SocialMedia Bootcamp put together by Huge at Barnard. It was a pretty awesome event, and not just because I was speaking. There were two sessions for two different groups... 1242@http://www.lynnedjohnson.com/ 2011-11-05T00:04:59-05:00 http://www.lynnedjohnson.com/diary/i_have_too_many_blogs_and_only_need_one/ Here's my challenge. http://www.lynnedjohnson.com/diary is my home and where I've been blogging since 2001. I've had maybe 3 or 4 total design updates in that time, and went from HTML coding to Moveable Type. I love blogging at my home... 1241@http://www.lynnedjohnson.com/ 2011-11-04T13:51:57-05:00 http://www.lynnedjohnson.com/diary/finally_enabled_my_facebook_timeline/ 1240@http://www.lynnedjohnson.com/ 2011-10-03T12:04:10-05:00 http://www.lynnedjohnson.com/diary/nabj_2011_building_your_brand_online_tools_of_engagement/ Last week I did a workshop at NABJ (National Association of Black Journalists) 2011 Annual Convention called Tools of Engagement: Assessing Online Audiences with Mike Street, of MSL Group and Influential1's and Matt LeMay of bit.ly. There's a resource page... 1239@http://www.lynnedjohnson.com/ 2011-08-13T01:00:57-05:00 http://www.lynnedjohnson.com/diary/will_i_ever_update_my_blog/ So, for a little while now I've been talking about a refresh of my blog. But a lot of what I'd normally end up blogging about ends up going into my Tweets, on my Tumblr, and on my Posterous (which... 1237@http://www.lynnedjohnson.com/ 2011-06-24T16:11:54-05:00 http://www.lynnedjohnson.com/diary/video_social_connections_fastcompanyimeet/ 1236@http://www.lynnedjohnson.com/ 2011-04-29T12:11:23-05:00 http://www.lynnedjohnson.com/diary/have_we_forgotten_about_influencers/ Right now, there seems to be a lot of work in social media marketing with Facebook (primarily) and Twitter (secondarily) as communications and engagement channels. Then there's the location-based service and deals options that the industry is working to try... 1235@http://www.lynnedjohnson.com/ 2011-04-27T12:32:05-05:00 http://www.lynnedjohnson.com/diary/social_media_policies_a_roundtable_discussion/ A couple of weeks ago, I participated in a roundtable discussion on social media policies for BrightTalk. I'm embedding the webcast for those of you who are still trying to understand the why and what of social media policies for... 1234@http://www.lynnedjohnson.com/ 2011-03-31T16:51:41-05:00