Lynne d Johnson



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08.05.05 01:52 PM

fuse raises ire w/animal-insesitive advertising

According to the New York Post, a new Fuse network spot features two tweens attaching rabbits to parachutes and throwing them off the roof toward targets, such as old tires. The youth receive points for the animals landing safely. One of the actors apologetically retorts, "I used to do other activities back before I had Fuse. I guess I had no choice."

In response to any questions raised by the commercial, Fuse marketing heads admit that the company likes to teeter on the edge.

Personally, I think the commercial is remniscent of MTV's Jackass or perhaps even Tom Green. Either it's real creative genius, or just really bad advertising.

posted by lynne | |


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