Lynne d Johnson



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04.10.12 02:27 PM

Facebook Buys Instagram; What's Next for Popular Photo-Sharing App?

Facebook announced Monday that it will buy Instagram, the San-Francisco-based photo-sharing app for mobile devices. The purchase, which is a combination of cash and Facebook shares, is expected to close later this quarter. Facebook CEO Mark Zuckerberg said the purchase will enhance Facebook users’ abilities to share great photos with friends based on their interests. He also said Facebook is committed to building and growing Instagram independently.

“Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spreadthisapp and brand to even more people,” Zuckerberg said. “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”

Lynne d Johnson (that's me), a content and community consultant and former senior social media strategist at R/GA digital ad agency, says it’s particularly important for Facebook to allow Instagram the creative independence, and hopes the popular new photo app company won’t just get absorbed into Facebook and lose its original appeal.


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