Lynne d Johnson

 

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05.18.10 01:52 PM

Essential Tips for Social Media + Opportunities and Challenges of Social Media

This week, I've got a busy agenda. In the future it seems I should start a newsletter for these kind of updates. But I'm doing a Webcast tomorrow and Speaking at Mediabistro Circus on Thursday. Details follow below:

10 Essential Tips for Social Media Research and Marketing

WEDNESDAY, MAY 19, 2010 • 12:00-1:00PM EDT
Presented by: Lynne d Johnson – SVP, Social Media, ARF
Free for both Non-Members and Members of the ARF

With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. Data has shown that social networking is becoming the most popular activity online—even more popular than email or search. But what does this mean for your business? Find out in this webcast, where you’ll get a preview of our upcoming ARF University: Social Media Bootcamp: Social Media for Research and Marketing, where we’ll uncover moving from listening, to creating actionable insights, to developing a well-thought out social media strategy.

Registration
ARF Members: Free / Non-members: Free
Register via My ARF »

A Conversation About Social Media

THURSDAY, MAY 20, 2010 • 11:40-12:20PM EDT
Writer, cultural critic, and SVP for the Advertising Research Foundation, Lynne Johnson leads a discussion about the opportunities and challenges that social media presents marketers and brands, how it changes the way we communicate with customers, and can impact the issues we care about.

Conversationalists:

LYNNE D JOHNSON
SVP, Social Media
Advertising Research Foundation

ALICE McKOWN
Executive director marketing
Conde Nast Digital

NICOLE JORDAN
Marketing and Communications
Mobile Roadie

JENNIFER PRESTON
Social Media Editor
New York Times

To get a 15% discount use the code: SPKR

Follow Me on Twitter @lynneluvah

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