Lynne d Johnson



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10.24.05 03:09 PM

entertainment programming for mobile, reality television not far behind

Last week, I was invited to attend a party for Motorola and MTV's launch of "Head and Body," a new entertainment series especially produced for mobile handsets. I, being the slacker that I've become as of late, of course didn't attend.

But here's what I've heard.

The show features a character whose head is detached from his body.
The character goes around meeting women.
There are eight episodes.

We knew it wouldn't be long before MTV figured out what its mobile content play would be. Especially when upstarts like gotvnetworks, have already started becoming the MTV/VH1 of mobile.

GoTvNetworks company literature says: "GoTV is TV on your phone- mobile television, designed for your life and the way you live it. GoTV brings you your favorite TV shows; breaking news; sports news, commentary and real-time scores; the latest in hip-hop and other new music and videos; celebrity dish; and more- direct to your mobile phone. Itís all updated 24-7, and itís on-demand."

While my generation, good ol' Gen Y, might not be ready for all of this content-on-the-go, the teens, tweens, and even the twixters have shown great interest in programming their lives mobile-y and wirelessly.

Reality TV for mobile, I'm sure is not that far behind. In fact it might already exist.

There's thefishbowl that features content with some of your favorite reality stars ó it's a hodge podge of a week inside reality television.

Yet given the fact that only about 500,000 people currently subscribe to mobileTV, I think we're still on the fringes of this content shift. Convergence with already existing forms of media should be the dominant driver.

This article, FAQ: The lowdown on mobile TV, By Marguerite Reardon, CNET , Published on ZDNet News: October 21, 2005, 4:00 AM PT, is very helpful in coming to an understanding of what mobile TV is and what it isn't.

posted by lynne | |


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