Lynne d Johnson

 

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07.20.07 11:52 AM

Blidget Marketing for Your Blog

You've heard of widgets right? They're the next hot Web 2.0, excuse me I mean Web 3.0, Web marketing tool. They are little boxes containing a feed from your site, that can be used on other sites. In some cases, they even work like mini application. For a better explanation, read Frank Gruber's, of the blog Somewhat Frank, entry on Widgets and Web 2.0 and then read Daniela Capistrano's entry on the WidgetCon 2007 conference, WidgetCon 2007 Thoughts: Daniela Style (Pt 1). I tied them both together in a blog entry for Fast Company that was targeted toward brand marketing, Why Your Web Marketing Strategy Needs A Widget.

With all that said, I put my actions where my words are. I believe in the power of widgets, I use them on both my MySpace and Facebook profiles. I took my belief one step further and went to Widgetbox created a widget for the Fast Company staff blog and another one for my own blog.

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