I don't know, maybe I'm over analyzing but it takes me back to the days of Blogging While Black and Where Are The Black Tech Bloggers? But I really don't think that I'm over reacting or analyzing, why? It's because I know there is a larger conversation and larger bodies of anthropological, sociological, and ethnographic work that build a larger and broader context for which this instance of black people's use of twitter fits within. Anyway, my own POV aside, let's hear from the writers who gave me more to think about on this topic, with a couple of quotes from each:

How One Black Person Responds to "How Black People Use Twitter"
by Scott Poulson-Bryant

"The first time I read the article I was a bit bemused by it; my first thought was, well, should anyone be surprised that black folks happen upon some existing entity and re-create it to fit their own style? Of course not, American history is rife with musical, sartorial, and cultural shifts caused by the mere re-arrangement of codes that black folks decided to use to make things sound, look, and just work better for themselves—and eventually anyone else who decided to come to the party (sometimes stealing it in the process, but cultural theft is a blog post for another day)."

"Nor does he seem to understand his article’s place in the larger context of the racialized responses to both the supposed lack of literacy among black folks and the surprise that’s often noted of black folks’ sophisticated use of language—whether written or orally performed—dating from, say, Phillis Wheatley right up to some of the awe and wonder that greeted the early emcees of rap as it exploded out of the hood."

"What I didn’t know was that I was doing something so African-American that someone would write an article about it and act like it was the newest thing since the call-and-response we’ve heard on vinyl since voices started getting recorded. I also know this: if you’re going to write about blackness and “black people,” at least understand the long legacy of reportage and study and field-work that’s gone into making your work possible. "

On Black Tags, Brown Birds and Racial Tourism on Twitter
by Liza Sabater

"To assume these conversations are happening in closed up groups or ghettos is to bring a whole set of assumptions that do not reflect neither the reality of the social interaction nor the reality of the technology and media where its happening. "

"The #BlackTagging Choire Sicha and Farhad Manjoo seem to be addicted to  is nothing more than fun and games as a social app as opposed to a system app. Meaning, Twitter has already a history with @replies and #hashtags of users becoming builders and architects of their own user interfaces and experiences. The #blacktag phenomenon is just one example of how users create fun and games without having to know how to code. The #blacktags are like ephemeral game apps."

A Response to Farhad Manjoo's "How Black People Use Twitter"
by Jessica Faye Carter

"I don’t see Manjoo’s article as racist. I believe he was genuinely intrigued by what he terms “blacktags” (I’ll refer to it as the Black memeplex) and the level of influence they have garnered on Twitter. He followed up on his initial observation with what is evidently a sincere effort to understand the phenomenon. Even if we disagree with his method of analysis or conclusions, casting aspersions on his legitimate work has the effect of forestalling a discussion that many of us are interested in having. His efforts merit a response that is at least equally serious."

"The tendency to focus on ethnic heritage as the definitive aspect of a person’s identity presents a major challenge to discourse on culture and social media, because it ignores the layered existences in which most people reside. Manjoo notes that the Black memeplex he is discussing isn’t entirely Black—it includes people of other ethnicities, and is diverse in terms of national origin, age, and socioeconomic level, and probably in other characteristics, as well. So how did the group he’s studying get reduced to only a Black identity?"

"Why the interest in what Blacks are doing on Twitter? In a way, inquiring about Black youth on Twitter is vaguely reminiscent of the question “Why are all the Black kids sitting together in the cafeteria?” The answer, of course, is that plenty of different ethnic groups are sitting together but groups who are predominantly “Black” or otherwise differentiated are the ones whose behavior gets noticed. Are Blacks doing something unusual on Twitter? No. But their actions are drawing interest, at least in part, because Blacks are involved."

"All of this is to say that the title of Manjoo’s article was incongruent with its subject matter. His post didn’t really seem to be about how Blacks use Twitter, rather it was an inquiry into why hashtags that originate with Black youth consistently reach the level of trending topics on Twitter. This is a completely different kettle of fish."

Supernova Forum 2010 panel featuring Moderator Peter Fader (Wharton), Jim Bankoff (SB Nation), Lynne Johnson (Advertising Research Foundation), Anita Ondine (Seize the Media), Dina Kaplan (Blip.tv):

The old business models for media clearly aren’t working any more. User-generated content is at least part of the solution, but how can it match the quality and scale of what it replaces? Are original shows produced for the web and other interactive media a third category between professional and amateur content? Can new approaches incorporate the best of traditional and social media? What data and examples can we point to as guidelines for success in restructuring media and advertising businesses?

My last piece, "Can Social Media Effectively Track Influence?" deals with the conversations happening around Social Media ROI, metrics, and measuring influence.

Also, I've been doing some presentations and research here and there, and you can usually find the presentations and papers over on my slideshare account.

And while I haven't made much progress with my Web developer (jbrotherlove) on getting a new design and CMS up here pronto, I have been busy out there speaking about social media.

Past events can be found on my speaking page, and an updated list of upcoming appearances is below. (I've also been trying to post any video from any of these engagements here on the blog, just in case you're interested in the content.)

September 15, 2010
Self Promotion: Is This Really a Rant About Gender? Panelist
Women Who Tech Telesummit | Everywhere

September 28, 2010
Augmented Reality for Marketers: Mapping the Future of Consumer Interactions Co-presenter
Web 2.0 Expo New York 2010 | New York, NY

October 8, 2010
TBD Presenter
Brand Camp University: Brand Camp 10 | Southfield, MI

ARF Audience Measurement 5.0: Social Media's Open Graph

Social networking sites are set to connect disparate areas of the web that are currently being built by other social sites (Pandora for music, Yelp for small business etc.). The goal—a smarter, more personalized, more social media environment. What transformational effects will these have on the social media as we know it today? How will audiences of these new “entities” be measured? Panelists will debate and prognosticate.

MODERATOR: Andy Fisher – EVP, Global Data & Analytics Director, Starcom MediaVest Digital

PANELISTS:
Les Hollander – Director of Radio Sales, Pandora
Lynne d Johnson – SVP, Social Media, The ARF
Radha Subramanyam – Vice President, Head of Corporate and Media Research, Yahoo!
Max Ventilla – Head Zoo Keeper, Google

In the meantime, you can follow me on Twitter for social media insights, conversations about Android phones, talk about the latest music, popular culture musings, and some fashion and gadgets updates via my tumblr style blog. You can also check in on my speaking page (from this site) to see where I'm speaking next.

I'll also be blogging a lot more regularly at my ARF Social Media Insights Blog on Jack Myers MediaBizBloggers. I plan to write a weekly column there about whatever I'm learning about social media from some of the ARF membership, the latest social media happenings in the news, and of course my own insights, tips, and advice. Writing about social media there will offer me the opportunity to focus this blog as it started (about music, media, and my life as a diary) nine years ago. The blog actually turns 9 on July 1. You can see my first posts here.

Have a Happy Summer!

Monday, June 21, 2010 • 10:00AM–3:00PM

Location:
The Advertising Research Foundation
432 Park Avenue South, 6th Floor
New York City

Registration

$595 Member / $795 Non-Member (Includes Lunch)
$200 off for Audience Measurement 5.0 Registrants

Group Training Special – 3 for the price of 2!
$1,190 Member
$1,590 Non-Member
$200 off for Audience Measurement 5.0 Registrants

Register via My ARF »

Description

With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. In fact, if Facebook were a country, it would be the 3rd largest country in the world. Data has shown that social networking is becoming the most popular activity online—even more popular than email or search. But what does this mean for your business?

This half-day workshop not only answers that question, but goes further to explore best practices for using social media as a research and marketing tool. And it’s not for beginners only, as we delve into:

• Setting up a listening strategy
• Creating actionable insights from listening
• Developing a social media marketing strategy

Learn how to move from listening, to actionable insights, to a well-thought out social media strategy. Hear case studies that identify the best tools for listening to the consumer, and the best ways to use social networks to listen to and engage your consumers.

Agenda

10:00–10:05AM

Welcome
Lynne d Johnson – SVP, Social Media, The ARF

10:05–12:30PM

The Foundations of Listening
Steve Rappaport – Knowledge Solutions Director, The ARF
Frank Cotignola – Consumer Insights Manager, CIS Center of Excellence, Knowledge Management at Kraft Foods
Exercise/workshop

12:30–1:30PM

Lunch
Advertising Effectiveness: Understanding the Value of a Social Media Impression
Facebook

1:30–2:00PM

How to Use Social Media to Boost Marketing Effectiveness
Lynne d Johnson – SVP, Social Media, The ARF

2:00–2:30PM

Suzuki Busa Beats Urban Challenge – Integrated Campaign Success Story
Jeff Rosenblum – Co-President, Questus, Inc.

2:30–3:00PM

Vitaminwater Connects with Consumers
Jason Harty – Brand Manager, vitaminwater®

LED BY:

Lynne d Johnson – SVP, Social Media, ARF
As ARF’s SVP Social Media, Lynne is responsible for the social media development strategy related to the organization’s content and brand. She also leads the ARF Social Media Council, which provides social media insights and research for the industry-at-large. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes at conferences around the world such as London’s Future of Web Apps and Australia’s Web Directions. A widely published author and blogger, Lynne wrote the foreward for “Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand,” by Shel Holtz and John C. Havens (Wiley, 2008), and she was also the technical editor for Google Voice for Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009). As well she provided some technical editing for the second edition of “The Social Media Bible: Tactics, Tools, and Strategies for Business Success,” by Lon Safko and David K. Brake (Wiley, TBD). Currently, Lynne blogs ARF’s Social Media Insights for the Jack Myers MediaBizBlog. Prior to joining the ARF Lynne was the senior editor and community director for FastCompany.com, a leading business innovation website that also features Fast Company magazine.

Steve Rappaport – Knowledge Solutions Director, ARF
As ARF's Knowledge Solutions Director, Steve creates products and services organizing disparate sources into valuable tools for ARF members, such as ARF PowerSearch, and the industry-at-large like ARF Morning Coffee. “The ARF Listening Playbook” draws upon Steve's decades of experience in media content analysis, which began as an undergraduate and continued on through his graduate studies at Annenberg (U Penn), where he trained under - and contributed to the research of - the leading content analysis professors of the day. Steve's business-oriented listening career started in the 1980s as Research Director for The Center for Public Communication, where he lead development of MIDAS (Media Issue Detection and Analysis System), a pioneering solution primarily for reputation management, marketing strategy and corporate positioning whose services were marketed through public relations firms. With Softlogic Solutions earlier in this decade, Steve organized and built an unstructured data management practice, which designed and executed projects in the financial services, media, and pharmaceutical industries, and which relied heavily on evaluating and using text analysis software. Steve is the lead author of the best-selling "The Online Advertising Playbook" (Wiley, 2007).

Frank Cotignola – Consumer Insights Manager, CIS Center of Excellence, Knowledge Management at Kraft Foods
As part of Kraft Foods’s CIS (Consumer Insight and Strategy Group), Frank leads the group’s Knowledge Management and social media listening/consulting efforts. Frank helped develop the Community Intelligence Portal, which is the largest site of its type at Kraft Foods. He also authors “Randomness,” which is the top blog at the company. His efforts to develop both free and paid (with NetBase, Radian6, and MotiveQuest) listening platforms and insights have led to the integration and usage of such research into traditional “asking” research and shopper insights. Frank has 19+ years of analytic research experience across a number of well-known suppliers and manufacturers.

Jason Harty – Brand Manager, vitaminwater®
As a brand manager for vitaminwater®, Jason oversees the brand’s innovation and interactive marketing efforts. At vitaminwater, Jason guides the development of products from concept to launch and has been a pioneer in brand interaction on Facebook, the iPhone and other platforms. Jason’s efforts in social media have helped grow the vitaminwater brand’s facebook fan base to over 1.1 million in less than a year, earning the brand a Top 10 spot on Big Money’s list of “brands that best engage fans on Facebook” (12/09). These efforts have also been recognized by Facebook, which acknowledged vitaminwater with a Blue Ribbon Award for the most innovative campaign and engaging pages. Over 10+ years he's managed interactive, mobile and field marketing campaigns for client accounts and held marketing agency positions representing F100 clients such as Verizon Wireless, Subway Restaurants and NBC Universal.

Jeff Rosenblum, Founding Partner, Questus
Jeff Rosenblum is widely regarded as one of the leading pioneers in the field of Internet research. He was one of the first researchers in the country to conduct interface usability tests and online quantitative surveys as he led strategic engagements for some of the most influential companies trailblazing the web, including Microsoft, Netscape, Sega, Walt Disney and Discovery Channel. Jeff currently focuses on the development of proprietary tools and processes for breaking down the boundaries that historically exist between research, strategy and creative. This multi-disciplinary philosophy is helping the Questus team produce industry-changing results for leading brands such as Capital One, Verizon, The NFL, and Suzuki Cycles.

August 5, 2010
"Measuring and Monitoring: The Case for Social Media Marketing" Panelist
BlogHer Business '10 | New York, NY

June 26, 2010
"Building Your Personal Brand" Panelist
Kidult Leadership Conference | New York, NY

June 24, 2010
"The Big Shift: Buying Content vs Audience for Advertisers" Moderator
DPAC: The Digital Publishing & Advertising Conference | New York, NY

June 22, 2010
"Social Media’s Open Graph" Panelist
Audience Measurement 5.0 | New York, NY

June 21, 2010
"Social Media Bootcamp: Social Media For Research and Marketing" Workshop Organizer and Presenter
ARF University | New York, NY

Follow Me on Twitter @lynneluvah

What's been difficult for me about Gist is having to visit the site to use it. At work, I do use a Microsoft plugin for Outlook, when I remember to launch VMware Fusion, to fire up my Windows environment on my Mac. There it has incredible integration. (And to think I used to try to use Plaxo for this sort of thing.)

But as a Mac and Android user (who doesn't use Google apps), it just hasn't been as successful an application use for me as it could be. (I've had to upload contacts or connect my social media spaces with the Web beta). But I do realize its potential--totally.

That's why I'm happy the Android app is here. I can use this app on the go now, to be in the know at all times.

Here's a useful video from Gist about the Android app...

I'm testing it out now, so you can expect a full review soon. I can already say, that I would have hoped they'd have a home screen widget, but I don't see one available yet. An activity stream widget would be just perfect.

Follow Me on Twitter @lynneluvah

Social Media Bootcamp: Social Media For Research and Marketing

Monday, June 21, 2010 • 10:00AM–3:00PM

Location:
The Advertising Research Foundation
432 Park Avenue South, 6th Floor
New York City

Registration

$595 Member / $795 Non-Member (Includes Lunch)
$200 off for Audience Measurement 5.0 Registrants

Group Training Special – 3 for the price of 2!
$1,190 Member
$1,590 Non-Member
$200 off for Audience Measurement 5.0 Registrants

Register via My ARF »

With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. In fact, if Facebook were a country, it would be the 3rd largest country in the world. Data has shown that social networking is becoming the most popular activity online—even more popular than email or search. But what does this mean for your business?

This half-day workshop not only answers that question, but goes further to explore best practices for using social media as a research and marketing tool. And it’s not for beginners only, as we delve into:

• Setting up a listening strategy
• Creating actionable insights from listening
• Developing a social media marketing strategy

Learn how to move from listening, to actionable insights, to a well-thought out social media strategy. Hear case studies that identify the best tools for listening to the consumer, and the best ways to use social networks to listen to and engage your consumers.

LED BY:

Lynne d Johnson – SVP, Social Media, ARF
As ARF’s SVP Social Media, Lynne is responsible for the social media development strategy related to the organization’s content and brand. She also leads the ARF Social Media Council, which provides social media insights and research for the industry-at-large. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes at conferences around the world such as London’s Future of Web Apps and Australia’s Web Directions. A widely published author and blogger, Lynne wrote the foreward for “Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand,” by Shel Holtz and John C. Havens (Wiley, 2008), and she was also the technical editor for Google Voice for Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009). As well she provided some technical editing for the second edition of “The Social Media Bible: Tactics, Tools, and Strategies for Business Success,” by Lon Safko and David K. Brake (Wiley, TBD). Currently, Lynne blogs ARF’s Social Media Insights for the Jack Myers MediaBizBlog. Prior to joining the ARF Lynne was the senior editor and community director for FastCompany.com, a leading business innovation website that also features Fast Company magazine.

Steve Rappaport – Knowledge Solutions Director, ARF
As ARF's Knowledge Solutions Director, Steve creates products and services organizing disparate sources into valuable tools for ARF members, such as ARF PowerSearch, and the industry-at-large like ARF Morning Coffee. “The ARF Listening Playbook” draws upon Steve's decades of experience in media content analysis, which began as an undergraduate and continued on through his graduate studies at Annenberg (U Penn), where he trained under - and contributed to the research of - the leading content analysis professors of the day. Steve's business-oriented listening career started in the 1980s as Research Director for The Center for Public Communication, where he lead development of MIDAS (Media Issue Detection and Analysis System), a pioneering solution primarily for reputation management, marketing strategy and corporate positioning whose services were marketed through public relations firms. With Softlogic Solutions earlier in this decade, Steve organized and built an unstructured data management practice, which designed and executed projects in the financial services, media, and pharmaceutical industries, and which relied heavily on evaluating and using text analysis software. Steve is the lead author of the best-selling "The Online Advertising Playbook" (Wiley, 2007).

Frank Cotignola – Consumer Insights Manager, CIS Center of Excellence, Knowledge Management at Kraft Foods
As part of Kraft Foods’s CIS (Consumer Insight and Strategy Group), Frank leads the group’s Knowledge Management and social media listening/consulting efforts. Frank helped develop the Community Intelligence Portal, which is the largest site of its type at Kraft Foods. He also authors “Randomness,” which is the top blog at the company. His efforts to develop both free and paid (with NetBase, Radian6, and MotiveQuest) listening platforms and insights have led to the integration and usage of such research into traditional “asking” research and shopper insights. Frank has 19+ years of analytic research experience across a number of well-known suppliers and manufacturers.

Jason Harty – Brand Manager, vitaminwater®
As a brand manager for vitaminwater®, Jason oversees the brand’s innovation and interactive marketing efforts. At vitaminwater, Jason guides the development of products from concept to launch and has been a pioneer in brand interaction on Facebook, the iPhone and other platforms. Jason’s efforts in social media have helped grow the vitaminwater brand’s facebook fan base to over 1.1 million in less than a year, earning the brand a Top 10 spot on Big Money’s list of “brands that best engage fans on Facebook” (12/09). These efforts have also been recognized by Facebook, which acknowledged vitaminwater with a Blue Ribbon Award for the most innovative campaign and engaging pages. Over 10+ years he's managed interactive, mobile and field marketing campaigns for client accounts and held marketing agency positions representing F100 clients such as Verizon Wireless, Subway Restaurants and NBC Universal.

Jeff Rosenblum, Founding Partner, Questus
Jeff Rosenblum is widely regarded as one of the leading pioneers in the field of Internet research. He was one of the first researchers in the country to conduct interface usability tests and online quantitative surveys as he led strategic engagements for some of the most influential companies trailblazing the web, including Microsoft, Netscape, Sega, Walt Disney and Discovery Channel. Jeff currently focuses on the development of proprietary tools and processes for breaking down the boundaries that historically exist between research, strategy and creative. This multi-disciplinary philosophy is helping the Questus team produce industry-changing results for leading brands such as Capital One, Verizon, The NFL, and Suzuki Cycles.

Follow Me on Twitter @lynneluvah

Digital Strategy Senior Specialist- Studio D
New York, NY or Boston, MA (this position can be based out of either office)
Is harnessing digital influence, social networking, and social journalism your passion and expertise? Are you on the leading edge of digital storytelling? Have you harnessed the power of the internet to shape perceptions, change minds, ignite conversations and drive adoption of new ideas and innovations? Let’s talk. We’re looking for a digital pioneer who also knows how to influence lagging adopters, an entrepreneur with a track record of excellence in digital media, and a strategist who understands the powerful balance between traditional and digital outlets of influence, while optimizing for execution and tangible results. For more info and to apply, click here.

Vice President, Digital Marketing
VH1 is seeking a Vice President, Digital Marketing. The successful candidate will oversee all marketing initiatives for VH1.com and VH1's digital initiatives and platforms, including vertical and affiliated sites, as well as emerging media platforms and partnerships.

This role will develop and implement strategic programming and promotional plans to support digital initiatives across multiple platforms (Online, Digital Music, Mobile, VOD), resulting in online traffic and video streams, interactive gameplay, and content distribution. For more info, and to apply, click here.

Chief Digital Officer, City of New York
Within the Office of Digital Coordination, the Chief Digital Officer will be responsible for the following: Managing and presenting a consistent and comprehensive new media face for the City of New York; coordinating with City agencies in the promotion of initiatives via new media tools; working with the Department of Information Technology and Telecommunications (DoITT) to improve the design and content of NYC.gov to increase usability and make relevant information more accessible; developing meaningful social media uses to keep residents informed and engaged; leading the development of digital project implementation; managing the build of current and future digital assets; managing schedule, scope, quality, requirements and rollout activities for redesign/development and other digital projects; mining new and improved ways to expand current business through relationships and communicating new ideas; overseeing improvement of digital media activities through creation and analysis of dashboards, metrics and appropriate analytics; and managing special digital media projects as assigned. For more info and to apply, download PDF.

Chief Product Officer
Reporting to Thomas Newman, President of Interactive One, the Chief Product Officer (CPO) will be at the forefront of a unique cross-platform play with responsibility for a social network platform, media platform and ad network.  Given that Interactive One is effectively a well-funded start-up, the CPO has a “sandbox” opportunity to create and implement new product strategies and new product development. The CPO will lead and manage all aspects of the product lifecycle, including innovation, product definition, content management, new business models, product marketing and promotion, and performance tracking. For more info, hit me up on my contact form and I'll pass your info on to the appropriate parties.

Follow Me on Twitter @lynneluvah

Follow Me on Twitter @lynneluvah

What always scares me about doing video is you never know what's going to happen in the editing process or what it's going to end up looking like. When you do something live, I think people make a better connection with you than on video. I think a higher expectation comes into play with video. But at least they published them, right?. I guess that means they can't be all that bad.

This particular clip covers multicultural consumers and the challenges of marketing and advertising to those consumers -- to an extent anyway. For instance, I have a love/hate relationship with "Swagger Wagon," and we get into it a little bit here.

You Be The Judge:

Follow Me on Twitter @lynneluvah

10 Essential Tips for Social Media Research and Marketing

WEDNESDAY, MAY 19, 2010 • 12:00-1:00PM EDT
Presented by: Lynne d Johnson – SVP, Social Media, ARF
Free for both Non-Members and Members of the ARF

With millions of people participating on sites like Facebook, Twitter, and YouTube, brands can no longer avoid social media as an effective research and marketing channel. Data has shown that social networking is becoming the most popular activity online—even more popular than email or search. But what does this mean for your business? Find out in this webcast, where you’ll get a preview of our upcoming ARF University: Social Media Bootcamp: Social Media for Research and Marketing, where we’ll uncover moving from listening, to creating actionable insights, to developing a well-thought out social media strategy.

Registration
ARF Members: Free / Non-members: Free
Register via My ARF »

A Conversation About Social Media

THURSDAY, MAY 20, 2010 • 11:40-12:20PM EDT
Writer, cultural critic, and SVP for the Advertising Research Foundation, Lynne Johnson leads a discussion about the opportunities and challenges that social media presents marketers and brands, how it changes the way we communicate with customers, and can impact the issues we care about.

Conversationalists:

LYNNE D JOHNSON
SVP, Social Media
Advertising Research Foundation

ALICE McKOWN
Executive director marketing
Conde Nast Digital

NICOLE JORDAN
Marketing and Communications
Mobile Roadie

JENNIFER PRESTON
Social Media Editor
New York Times

To get a 15% discount use the code: SPKR

Follow Me on Twitter @lynneluvah

See the image below to see what I'm talking about:

Follow Me on Twitter @lynneluvah

SVP, Digital Strategy
Looking for a leader who has successfully built digital expertise at a top-tier agency in the past. Agency experience is ideal, but we’re also open to individuals who can pitch us on why they’re the person who can take this company to the next level.  You’ve earned your stripes working for marquee clients, and you know what kind of perfection and professionalism that takes. Wherever you may be coming from, you bring a combination of deep interactive knowledge, experience integrating a traditional agency and taking it forward, a passion for amazing digital creative, a strong technology understanding, an entrepreneurial spirit, and a killer track record of successfully building business with new clients, new mandates, and new products. More info

Social Media Specialist, 5WPR
Media Relations (Multiple openings at multiple levels)
Work with account teams to review clients' business goals and develop and implement strategic social/emerging media plans that support those goals; Execute, measure and continuously improve the methods and performance of social media; Proactively pitch media outlets with heavy focus on new/emerging media; Draft and service pitch letters, press releases and media alerts; Provide counsel and guidance to clients with regard to social and emerging media tools and programs; Develop client proposals and presentations; Facilitate information sharing across the PR firm. More info

Community Organizer & Media Relations Coordinator, Uncommon Goods
Are you a Facebook fanatic, a Twitter terror, or a Web 2.0 whiz? Are Mashable and TechCrunch a big part of your daily blog-reading routine? Do you think Etsy is a really great idea that you wish you had thought of? Do terms like "the wisdom of crowds", "the long tail", and "the paradox of choice" mean anything to you? UncommonGoods is looking for someone to head up our social media efforts and media relations. This means you would be responsible for curating our Facebook and Twitter communities, leading our efforts on crowdsourcing, and coordinating customer outreach initiatives, with a fair amount of blogging thrown in for good measure. More info

Social Marketing Manager, Ripple 6
Ripple6 is looking for a Social Marketing Manager to drive social marketing initiatives for multiple client engagements. The Social Marketing Manager works closely with Ripple6 clients (and their agencies) to define, plan, deliver, and report on social marketing initiatives utilizing Ripple6’s products and services.  As an expert in both Social Marketing and Ripple6 products & services, the Social Marketing Manager will also participate in the sales & pitch process to support the acquisition of new business and engagement renewals. More info

VP, Social Media Analytics, Digital Communications Group, Porter Novelli
Porter Novelli is a full-service global public relations company with an immediate need for a Vice-President, Social Media Analytics in the Digital Communications group in our NY office.This role is expected to grow the agency’s ability to deliver commercially oriented intelligence to our clients and our account teams regarding the nature of online sentiment and the impact of digital campaigns and programs. This role requires experience with hands-on management of analytics projects and interfacing directly with top tier clients to present capabilities and results.  Additional responsibilities include helping to embed basic digital analytics capabilities across the organization in addition to the evaluation and mentorship of talent/staff to support this initiative. More info

Associate Product Manager, Community, CBSNews.com
The Associate Product Manager, Community will be an evangelist within CBSNews.com for community and social media. This person will be focused on day to day execution of the social media strategy and will be a strong advocate for the external community. He or she will work closely with Editorial and Product teams to drive brand engagement on and off network and will help evolve the social strategy.More info

Social Media Strategist, M Booth & Associates
Qualified candidates will bring at least 4–6 years experience within an agency setting (2 years immersed in community building) and their expertise in mentoring up, down and sideways. We seek a vibrant strategist who can successfully develop and execute branding campaigns for our consumer and corporate clients and who can think and implement creatively in a highly motivated and driven environment. More info

Manager, Digital and Social Media, NBC Universal - News & Information
NBC News Marketing is seeking a creative and experienced Manager of Social and Digital Media to oversee the online communities of NBC News properties. The right candidate will be highly technical and must take on an active role in developing social media strategies.This individual will report to the Director, Social Media for the NBC News Marketing department based in New York City and will work with digital marketing groups from various properties. This role requires technical expertise as well. More info

Sr. Manager, Digital Media Marketing, A&E TELEVISION NETWORKS
A&E Television Networks is seeking an ambitious, goal-oriented digital marketer to grow traffic to each of 10+ consumer facing online sites. With specific focus on history.com, mylifetime.com, biography.com, and aetv.com, this individual will manage day-to-day SEO and SEM efforts while assisting in the development and execution of a broader digital audience development strategy. More info

Online Editorial Director, Random House
The Fodor's Publishing Group seeks an Online Editorial Director who will be responsible for the direction of all web editorial content, including content created solely for the web and content imported from books. The position will also oversee newsletters, blogs and the Fodor’s community. Additional responsibilities include optimizing SEO traffic, supporting advertising goals and consumer satisfaction. Director will partner with print editorial, marketing and sales to enhance the consumer experience, develop brand strategy and oversee the esthetics of Fodors.com. More info

Account Director - Word of Mouth and Social Marketing/sCRM, Affinitive
Affinitive is seeking a talented, passionate, and experienced Account Director. The ideal candidate has a background in customer-focused marketing strategy and has recent experience managing major CPG clients in the consumer engagement/social space. Although the role's primary responsibility is managing and developing client relationships, the candidate will also be responsible for new business development, strategy and creative ideation, analytics, and thought leadership. More info

Social Media Community Manager
A rapidly growing e-commerce company in Jersey City, NJ founded by two brilliant men and the company is a phenomenal success story…..they have grown into a multi million dollar company in only a few short years. They are building a company of hugely talented professionals in the interactive arena and they are seeking: A bright and passionate digital media/interactive guy or gal who LOVES Social Marketing/Networking: Facebook, Twitter, MySpace, Blogging, etc. ..   ideally, someone who has done this for a B2C ecommerce company. For more info contact Lori Lustig Executive Search, LLC lori@lorilustig.com

Follow Me on Twitter @lynneluvah to be alerted when I post more jobs