Lynne d Johnson

Ogilvy Hosts 'Blacks In Tech Panel' At SXSW

DISCUSSION TO LOOK AT THE IMPACT OF MULTICULTURALISM IN TECHNOLOGY NETWORKING "MEETUP" TO FOLLOW March 10, 2010: 03:14 PM ET

NEW YORK, March 10 /PRNewswire/ -- Ogilvy & Mather North America will host and moderate a panel and discuss the impact a multicultural and multi-ethnic society has had on technology and the digital space on March 12th at the acclaimed South by Southwest Interactive Conference (SXSW). The panel will be followed by a networking "Meetup."

Featured panelists include musician and new media pioneer Ryan Leslie (http://www.ryanleslie.com/), Kety Esquivel (http://www.ketyesquivel.blogspot.com), CEO for Latinos in Social Media; James Andrews (www.BeEverywhere.tv), founder of digital strategic consulting firm Everywhere; and Nichelle Stephens (http://keepingnickels.com/), blogger and social media expert. This year's panel follows last year's successful Blacks in Tech launch at SXSW that attracted over 100 participants and provided a forum to engage the black technology community in the festival itself. With this event, the group is expanding its reach to include the Asian and Hispanic communities to provide a multicultural exchange.

According to Jeffrey Bowman, the organizer of the event and a Partner at Ogilvy & Mather's Consulting Practice, this year's event at SXSW kicks off the first of three discussions taking place around the country in 2010 within the multicultural technology and digital community.

"Partnering with SXSW and Ogilvy to create the festival's first diversity driven event builds awareness of the tremendous multicultural talent and thought leadership within the technology space," explained Jeffrey Bowman of Ogilvy. "This panel and the event following it expands on both the festival and the agency's efforts to foster greater diversity and inclusion within the industry." We've worked with social media strategist like James Andrews (www.BeEverywhere.tv), Wayne Sutton (http://socialwayne.com), Adria Richards (http://butyoureagirl.com), and Maurice Cherry (http://www.mauricecherry.com) to pull this event together."

SXSW is seeking to promote diversity and inclusion as a cornerstone of the Festival and has created a series of panels that feature diverse thought leaders within the festival. The Ogilvy panel will be followed by the "Blacks in Technology Meetup" from 6- 9 pm at the Carver Museum, also hosted by Ogilvy. The event is open to all new media professionals and those hoping to break into the industry. To register and learn more go to http://www.eventbrite.com/event/594984615.

ABOUT BLACKS IN TECH (BIT)

Blacks In Tech originally started as a few blacks within the technology and social media space met at the SXSW Interactive Conference in the Spring of 2005. At the time the world of technology and social media was emerging. They pondered the idea of having more blacks in technology and hypothesized about barriers to being more social on-line. Some of the early thought leaders that night were Lynne D. Johnson (http://www.lynnedjohnson.com), George Kelly (www.allaboutgeorge.com), Jason Toney (http://misterjt.typepad.com), jbrotherlove (http://www.thebrotherlove.com/journalogue.php), Tiffany B Brown (www.tiffanybbrown.com), E J Flavors (http://ejflavors.com/) and Jeffrey Bowman (Twitter: @jeffreylbowman).

In 2009 they organized a mini panel at the SXSW Conference and exceeded conference organizers expectations. They'd proven to organizers that there is a thriving black community within the technology and digital space. The mission for Blacks In Tech is to accelerate technology innovation, education and wealth creation within underserved markets through the use of technology. You can follow Blacks In Tech on Twitter @blacksintech.

ABOUT SXSW

South by Southwest (SXSW, Inc.) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival. In 1994 as the entertainment business adjusted to issues of future growth and development, SXSW added conferences and festivals for the film industry (SXSW Film) as well as for the blossoming interactive media (SXSW Interactive Festival). Now three industry events converge in Austin during a Texas-sized week, mirroring the ever increasing convergence of entertainment/media outlets.

ABOUT OGILVY & MATHER NORTH AMERICA

Ogilvy & Mather North America (www.ogilvy.com), is the largest unit of Ogilvy & Mather Worldwide, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy & Mather North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.

SOURCE Ogilvy & Mather North America

Using Google Buzz for Research, Insights & Conversation

I've been on Google Buzz pretty much since it was available to me, but I did have some issues figuring out the best use case for myself. Initially, I thought I should use it just like FriendFeed, but I found that to be wrong all too quickly. It's not meant to simply be an aggregator (neither was FF, given how the leading community there ended up using it).

What Buzz is good for, is, well, Buzz. Having conversations and creating Buzz. I've managed to have great conversations there, both in my own Buzz and in other Buzzes, and thereby have gained great insight and feedback and have had richer experiences for it.

One thing that's been great is that folks I've known since I first started blogging back in 2001, are starting to interact with me there and it's nice to be talking to them daily, again. Could I have more feedback? Sure I could. But the fact is I'm receiving quality feedback and conversation that's contributing greatly to projects I'm working on.

Example one: I asked the Buzzverse whether I should review Brain Solis's Engage or Joseph Jaffe's Flip the Funnel for the next issue of the Journal of Advertising Research. The feedback for Engage was overwhelming, to say the least, but Jaffe still wins because I'll follow up with him to do an interview styled book review for my ARF Social Media Insights MediaBizBloggers column.

Example two: I'm leading a discussion at MediaBistro Circus in May about the opportunities and challenges that social media presents, and social media's impact on marketing, advertising and media. So, I asked the community, which issues have they been dealing with or do they most hear being discussed. I plan to use the questions and feedback shared in a post leading up the the event, and it will end up being the basis for how I lead the discussion. I'm not receiving overwhelming feedback there, but the feedback I'm receiving is invaluable.

Example three: I just recently listed this example, so I'm not quite sure what the feedback will be. But in two weeks, I'm presenting a workshop entitled, "Listening to the Multicultural Consumer," at the ARF Annual #reThink10. Since Research Transformation and Listening are big initiatives for the ARF, when we thought about how the mainstream was changing, it only made sense for us to figure out how to use social media (digital media) to listen to the multicultural consumer. I'm working with Uniworld on that project and we've got loads of data, but what we're lacking is case studies--examples of how digital media was used to learn more about a consumer group to either reposition a brand message or product, gain new customers, monitor and track brand health, and all the other great insights that customer insights and market research provide to make marketing goals, customer service, and product development more effective. I'm really not sure how many of those examples are out there, but here's the ask.

Of course, I'm not receiving Mashable-type feedback, but the feedback I'm receiving has been extremely useful and will go into further developments of my current projects. This is only a miniscule experiment that some brands have been successful with on a larger scale, such as Mashable and Read, Write, Web. Nonetheless, the experiment shows that Google Buzz can work. If you are clear about your objectives in this space and give as much as you receive, then the experience can be far more than rewarding.

How are you using Buzz?

Is Social Media the New Marketing Research?

Consumer behavior has significantly changed over the past five years. Technological tools, primarily on the social web and on mobile phones, have given consumers more power in becoming a partner in creating the brand narrative than ever before. It no longer matters what you tell consumers your product can do in an ad. What matters today, is what their peers (or the average user, say a peer representative) tell them your product can do. And for the most part, marketing gets that. Read more of my first post for MediaBizBloggers.

Guest Blog Bob Barocci, ARF President: Why Is Listening So Scary?

Most marketing people “listen” to organic, naturally occurring online conversation because if they don’t, some boss is likely to criticize them. Or, they are afraid that when they look in the mirror, they see someone that is “out-of-it." So, what do marketers and agencies do? They put “listening” on their to-do list. And then, they go off and do some listening. Good. It’s a start.

But....the problem begins here because there are so many easy ways to get “listening” checked off your list without really taking the opportunity seriously. All one needs to do is check out Google Trends, or talk to Nielsen BuzzMetrics or TNS Cymfony about sentiment, set up a community or two, or get IT involved looking into Clarabridge or Lexalytics.

But is this “listening”? Is this consistent with the unprecedented opportunity to hear your customers talk honestly about your brand? Or, recognizing, as Chris Brogan said recently, that “Twitter is free mind-reading!”? I think not.

The ARF convened a Listening Workshop in New York City in November, 2009. Listening is exploding, right? Well, it is, if you consider all those “check-list” projects listening.

The disturbing thing to me about the talk at this event was that many speakers were preoccupied with the obstacles to effective listening –“no budget…nobody in charge…where is the statistical rigor?... is it projectable?... tough organizational issues… hard to sell internally…ROI tough to determine…legal has major issues....etc.

So, what’s up with this? True listening is scary, that’s what’s up. It’s a big change from our traditional way of thinking.

So, the single biggest opportunity in the history of consumer marketing lays dormant. The singular opportunity to tap into the brain of today’s newly empowered consumer in such a natural way that what we hear is the purest “research” ever is buried in nay-saying.

The purposes of the ARF Listening Playbook and our January 28 San Francisco Industry Leader Forum – Putting Listening to Work - are to change that. To get you so excited about the promise of listening, the essentialness of listening, the unequaled power of the insight potential of listening that you will not go another day without taking your important first step.

That little first step? – implement a continuous, 24/7, listening program in your company tomorrow. Not project listening...that’s checklist stuff. Welcome to a new world.

In September, 2004, Bob Barocci was named President/CEO of The ARF. Just prior to joining the ARF, Bob was the director of communications of New School University and part of Bob Kerrey’s leadership team. Before that, Bob, as he says it, was privileged to enjoy a very satisfying advertising career including 21 years with Leo Burnett culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was founder/CEO of McConnaughy Barocci Brown and then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam. He holds an M.B.A. from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.

Video: The Implications of Augmented Reality for Advertising

Porter Novelli and Augmented Reality - Lynne D. Johnson presentation

Porter Novelli and Augmented Reality - Lynne D. Johnson from Advertising Research Foundation

Presentation: Listening to the Consumer: Is Social Media the New Market Research?

Listening To the Consumer: Is Social Media the New Market Research?

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Hear the Webcast on demand, register at MyARF

January 2010 Speak Dates

January 29, 2010
"Leveraging Online Money Makers as we Reinvent Publishing" and "Where is the Media Revolution Now?" Panelist
WIPP 2010 Women's Leadership Conference | San Francisco, CA

January 28, 2010
"The Future of Research" Moderator
ARF Industry Leader Forum – Putting Listening to Work | San Francisco, CA

January 26, 2010
"Blogging 101" Panelist
AD Council Blogging 101 | New York, NY

To follow past and future speaking events visit my speaking page

Call for Women In Technology Nominations

Last year, I helped put together a package of The Most Influential Women In Technology for Fast Company. Well, they're doing it again, and they've enlisted my help. As an advisory board member of Girls In Tech-New York, and with close relationships with Women Who Tech and BlogHer, I'm steeped with resources and really knowledgeable of who's who and who made the most impact in 2009. But I also want to make sure that the people weigh in, and not just an editorial board.

Who would you say are The Most Influential Women In Technology? Especially, who really turned it up in 2009 as far as impact? Feel free to leave a comment here or send me a tweet @lynneluvah.

Listening to the Consumer: Is Social Media the New Market Research?

I'm doing the following Webcast for the ARF next Tuesday at 12:00 in preparation for a major listening event we're having in SF at the end of the month.

Listening to the Consumer: Is Social Media the New Market Research?
Social Media is free marketing research—people are using blogs, Twitter, video, Facebook, forums, and other social networking sites to talk about brands without companies having to pay them to find out what they like or dislike. Because of this, social media monitoring of your brand offers real-time feedback for conducting brand and customer satisfaction research, as well as competitive intelligence. In this webcast learn how brands successfully mine online activity to:

Gain customer insights
Test new product ideas
Improve existing products
Drive brand growth

To learn more and register for this Webcast (for free) visit The ARF.

As for the ARF Industry Leader Forum - Putting Listening to Work, it takes place Jan. 28 at the Bentley Reserve in San Francisco. Speakers include:

Keynote Speaker: Jeremiah Owyang, digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group
S teve Patrizi, Vice President, Advertising Sales & Operations, LinkedIn
Doug Frisbie, National Social Media & Product Integration Manager, Toyota Motor Sales
Johanna Skilling, EVP, Director of Strategic Planning, Saatchi and Saatchi Wellness
Vishal Pandya, Market Insights, Client Research Analyst, IBM
Ann Barlow, Partner and President, Peppercom West Coast
Paul Banas, Senior Category Insights Manager, Kraft Foods
S tephen Kim, Senior Director, Microsoft Branded Experiences and Entertainment, Microsoft
Chance Parker, VP and GM, J.D. Power and Associates
Rich Ullman, SVP Marketing, Ripple 6

To learn more about the ARF Industry Leader Forum and register visit The ARF.

We know that Social Media and consumer behavior online has completely changed how we think about marketing research. But there are still so many unanswered questions. Who are we listening to? What are we listening for? What are the best tools to help us serve our listening needs? The list is endless. I think Jeremiah Owyang's, "Evolution: The Eight Stages of Listening," helps companies plan an approach to listening that not only uses listening as a market research tool or simply for marketing purposes--it helps companies think about how to change the DNA of their business, where listening becomes holistic and not just a siloed or one-off activity.

Follow me on Twitter @lynneluvah

Keeping You Up-toDate: Where I've Been

When I first started blogging here, it was 2001 and I'd recently been laid off from a job at BlackPlanet.com. What I didn't know then, but know now, is that BP was a precursor to Friendster, MySpace, Facebook, et. al. The entire ethnic community site architecture at Community Connect Inc. -- MiGente and AsianAvenue along with BP -- definitely lent some foundation to some of the social nets we see today. Granted there's a little of Reunion.com and Classmates.com in FB too, but if you move on a trajectory from CCI's sites through the most popular social nets today, you'll see that most of them are direct progeny .

What I learned there was how to facilitate community online and interweave it with content. I was pretty much still a writer at heart at this time and needed an outlet, and so I started this site while freelancing in other media venues. It's foundation was my resume (a bio, a list of published works and speaking engagements) but this blog/diary was the catalog of my existence -- my likes and dislikes -- and it helped me to foster some of the greatest online relationships that I still hold near and dear today.

Not too long after launching this site, I was in grad school working on an MBA in Media Management and working in community technology centers while also teaching urban middle school educators how to bring technology into the classroom. That's when an opportunity to become Vibe's online editor came along. The Vibe gig helped me grow as an editor and digital manager in general, as my role expanded there to manage mobile plays for both Spin and Vibe, to eventually leading the day-to-day of the entire digital operation for both magazines.

While those media properties started being sold off, I started thinking more about the value and future of blogs and how online communities could provide research and marketing value for media companies. That's when I landed at FastCompany to work on editorial, but mainly to launch a blogging network and to help them launch an online community that matched the fervor of their then eight-year-old Company of Friends community (that was primarily run through listservs and offline meetups via regional and special interest groups). I also helped in growing the brand's online awareness and social graph. Though our foray into online communities, on a Drupal platform, was rocky at first, we continued to hold the interest and adoration of many business executives who wanted to help us succeed. The magazine, still a stellar product, was going through a transition too and eventually the focus of the digital property changed. Eventually that focus didn't meld with why I was originally brought in.

And this brings me to today, and what I'm doing now. In September, I started a gig with the Advertising Research Foundation as the SVP Social Media. There, I'm focusing on content, brand and social media development and strategy, and spearheaded the launch of The ARF Social Media Council, among many other key initiatives. I'm coming up on my third month, and so far it's been an amazing ride. It's as if this position is the culmination of a lot of my previous career experiences, even more than I've named here. I'm living in the next moment now, and helping companies to traverse an unknown landscape that places the consumer in the center of nearly all business operations. Social media is beyond a marketing play, it's an opportunity for companies to bring the consumer into the R&D process, into the boardroom, and into the product. Social media isn't just Facebook or Twitter, and in fact, I hope one day soon we start calling it something else besides simply social media.

Here's more about what I had to say about joining the ARF in an interview on their site: "The ARF introduced our new SVP Social Media, Lynne d Johnson at our Social Media Council launch!" And here's another interview I did with the SocialTimes about social media and marketing & advertising: "Lynne d Johnson: Advertising's New Social Media Concscience," that's also available in rough, unedited form in this video (where I look a little too overzealous).

An aside: I love it when people insist that my name be written Lynne D. Johnson as opposed to Lynne d Johnson, especially when they think I've made a typo or mistake with my own spelling of my name.

Anyway, if any of my long-time readers are still out there, I thank you for your support over the years, but also realized that not everyone follows me on Twitter, so all of this may be news to you. I'm still speaking and started a blog partnership between the ARF and FC called Marketing Shift, so you may see me there, or even on MediaBizBloggers, where I plan to start blogging in the New Year. Oh yeah, and I'll be here too. I've been promising a brand new spanking site for a while new, but it's definitely time to give this dusty home a sweeping.

The Blogging Life: Which Comes First, the Content or the Tool?

As someone who has been blogging since 2001, I've been told I'm old school. The fact is I'm so not old school, considering that I'm facing a conundrum whereas I'm weighing the value of blogging vs the value of the life stream. Edelman's Steve Rubel dropped his blog, Micro Persuasion, earlier this year for a life stream on the Posterous platform, citing:

Blogging feels old. Publishing today is all about The Flow. Posterous, my new home, feels more like flow and where the web is going so it's time for me to do the same with my publishing, which will become daily once again!

I have to tell you. I've toyed with the idea of going straight-up flow myself at times, finding tools that do it better (whether it's being able to email or text your content in, or have direct one-to-one communication with like-minded individuals, or even have one tool to feed all of your social media spaces.) I'm almost everywhere I could possibly be, producing (or syndicating) content: I'm on Twitter, FriendFeed, Facebook, LinkedIn, Posterous, Tumblr, Chi.mp, and probably even more social media sharing and content services than I can even recollect.

Let's be honest, no one (and I mean no one) has the bandwidth to be that many places at once. But where you end up producing most of your content, and sharing, really depends on quite a few factors.

What is it you want to share?
Who is it you want to share with?
Are you more interested in building a brand or building a community?
Is it more important to be where your peers are, or to bring people to you?

These are just some of the questions you have to ask yourself when considering whether you'd rather dabble in one space over the other, or use one space to feed all of the others. What's your end goal?

I think I'm learning that I didn't really have an end goal. I mean, when I first started blogging it was by accident. I put up a site to showcase my credentials and writing, the next thing I knew I was blogging and connecting to a blog fam. Partially, the initial end goal was to create an online brand--a digital representation of myself and my work. The diary (or blog) was the place you'd get to learn about me, my likes, and dislikes. And then blogging for work and editing other writers blogs (and articles) became more of a focus than actually contributing to my own personal blog. It got kind of hard to be in both places at the same time. But Twitter, helped me bring back what I initially had with my online diary and connecting with my original blog fam (and somehow it helped with that branding thing too.)

Eventually, I became worried about spending too much time on twitter, and not writing enough. Not creating enough content that could add value to work that others were doing, or to sharing full, well thought-out ideas. Twitter only enables me to tell you the outline, but you never see the finished piece. And though I love my Tumblr blog to death, it's really just my own little Cool Hunting, a place to share cool and interesting things I find inspired by my passion for technology, design, fashion, gadgets, music, and food. It's the place I share what I think is cool, or at least it appeals to me in some way. It's a lifestyle blog of sorts. But the Tumblr never became the all-in-one package to replace what I could do on Twitter and what I could do with this blog/diary.

And Posterous, well that's just an experiment. The tool has great benefits that a lot of other tools don't. I can blog here from there if I want. But it's not really about the tool is it?

It's, again, about what you want to share and who you want to share it with. What are your content goals? Who do you want to share that content with? And what's the best platform for achieving that goal? Perhaps, it's not just one platform. I'm learning, that it's important for me to revisit this blog and make it lively and real again. But I need Twitter too. Twitter is my brainstorming board for what I might write here. Twitter is my connection to the world (and to friends). Twitter is my not creating content in a vacuum. FriendFeed also serves this purpose, and sometimes I wonder if I really need both. And then there's Facebook -- well, that's really just the place where friends from college and high school try to reconnect (and often, they're not always the same audience that you're trying to reach with a blog or on Twitter), so maybe you need that space too.

What comes first for you, is it the content or the tool? Or is it a combination of tools? Or, is there only one tool that helps you do it all?

GTD: Things = Evernote + RTM ? Why Can't I Find the Perfect Tool?

Lately, I've been trying to find the best solution for task and project management. It's been no easy task (ahem). Remember the Milk (RTM) is the tried and true GTD (Getting Things Done) solution. You sign up on the Web, add tasks, and then sync them to your Gmail, Gcal, and even your iPhone, Android, or BlackBerry. But it's simple. It's a simple to-do list with tagging features. I need something more robust.

You can add notes, but that's not enough. I want to link to files, websites, emails, attachments. If there's a way to do this in RTM, I haven't found it. That I am able to access it on my phone though, is a plus. But still not sure it's enough to fully win me over.

So I also tried Things by CultureCode.

It's a little like RTM, but has some similarities to Evernote built in. Well, not exactly like Evenote, but enough to help me keep things (like files and emails) linked to my tasks.

Things screencast: linking to files from Arjan van der Gaag on Vimeo.

What doesn't work for me? It doesn't sync to my Android phone in any sort of way, other than via an iCal Task (right, the Things items sync with iCal) that's then synced to Gcal with SpanningSync on my machine. This enables me to view my tasks on my phone or in Gcal, but when I'm on another computer that doesn't have the linked file or email, I'm nearly shit out of luck. (BTW, I use Dropbox to have access to files I want to access on any computer I use.)

And though Evernote isn't really a task tool, it's part of the GTD family in that it helps you to keep track of things and information that you're going to need later. Sadly, it takes a paid account to be able to upload all types of files.

This isn't the first time I've been in this place looking for some sort of Swiss Army Knife to help me manage my life. Not long ago, I had settled on a virtual assistant named Sandy, who did enough of what I needed to be able to do at the time. But now as my project lists grow, and I need to do more things in less time, and be able to access everything related to those projects from any computer, and have some sort of access to the projects on my phone, I need something more robust.

I realize, there's probably not any one solution for what I'm looking for. And I'm in the habit of using multiple tools and figuring out how to make them talk with one another. The problem I face right now though, is I just don't know what that combination of tools should be.

Got any suggestions?

Here's my want list to help you help me out:

1. Project/Task Management
2. Project/Task Items sync to either iCal or Gcal
3. Ability to attach or link items to Projects/Tasks
4. Ability to access all the information from any computer I'm using
5. Android App capabilities (or at least soon coming)
5. Desktop App (Not necessary, but nice though online access can also serve the same purposes)

Social Media and Women in Tech Nominations Open

After receiving a nomination in Mashable's Open Web Awards via Twitter today, I realized that the nomination process for OWA was open. Go nominate your favorite whomever and whatever in social media. It'll be interesting to see the final outcomes.

And while I was checking out the OWA, I ran across a Tweet that lead me to Anita Borg Institute for Women and Technology's Call for Nominations - Women of Vision 2010. If you know of any women in technology that fit the bill for these categories: Innovation, Social Impact, or Leadership -- you should nominate them to be recognized at the Women of Vision Awards Banquet.

October - November 2009 Speak Dates

I've got a few speaking engagements lined up the next couple of weeks that I'd like to share with you.

October 27, 2009
"Why It Pays To #Fail" Opening Speaker
SNAP Summit FailCon '09 | San Francisco, CA

October 29, 2009
"Social Media, Traditional Media, Paid Media, Unpaid Media ...How to measure and analyze results ... how best to achieve optimal integration ... how can your company improve ROI performance?" Moderator
ARF & VMS Social Media Breakfast | New York, NY

November 3, 2009
"The New Landscape of “Listening”" Moderator
Winning With Social Media – ARF Industry Leader Forum Program | New York, NY

November 18, 2009
"Emerge: Sessions on Augmented Reality" Panelist
Web 2.0 Expo Open | New York, NY

And until the blog becomes more regular again, I might forget to post any additions or changes to this calendar, so you can always check my speaking page for highlights.

The Personality Project: Women of Personality eBook 2nd Edition

How many visionary women have you been inspired by? Most of us have some story to tell of someone who did that for us and helped us to be what we are today. Some time ago I was invited to be a contributor to the second edition of a new eBook called The Personality Project: Women of Personality. It's a collection of stories from 40 women (including me!) that shares our stories and tips for up and coming female entrepreneurs and businesswomen.

The Personality Project: Women of Personality 2

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