Lynne d Johnson



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04.13.12 02:07 PM

The Chocolate Super Highway: Precursors To Black Social Media

Was in NC last weekend at Duke for the Black Thought 2.0 Conference #BT2Duke. Sat on the panel, "The Chocolate Super Highway: Precursors To Black Social Media." Embedded the video below and would love your thoughts and feedback.

Video streaming by Ustream

For a roundup of coverage, visit Mark Anthony Neal: #BT2Duke In the Mix: Responses to Black Thought 2.0 at Duke

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04.10.12 02:27 PM

Facebook Buys Instagram; What's Next for Popular Photo-Sharing App?

Facebook announced Monday that it will buy Instagram, the San-Francisco-based photo-sharing app for mobile devices. The purchase, which is a combination of cash and Facebook shares, is expected to close later this quarter. Facebook CEO Mark Zuckerberg said the purchase will enhance Facebook users’ abilities to share great photos with friends based on their interests. He also said Facebook is committed to building and growing Instagram independently.

“Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spreadthisapp and brand to even more people,” Zuckerberg said. “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”

Lynne d Johnson (that's me), a content and community consultant and former senior social media strategist at R/GA digital ad agency, says it’s particularly important for Facebook to allow Instagram the creative independence, and hopes the popular new photo app company won’t just get absorbed into Facebook and lose its original appeal.


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04.03.12 05:23 PM

Pinterest and Facebook Timeline For Brands

With the growing popularity of Pinterest, and the Facebook Timeline now being the only profile type for brand pages, I decided to take a dive into what both of these platforms mean for brands. Both offer the opportunity for a brand to visually tell its story, but regardless of the presentation, the bottom line remains that content (though it can be visually appealing) must be engaging and relevant.

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