Lynne d Johnson



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03.31.11 04:51 PM

Social Media Policies: A Roundtable Discussion

A couple of weeks ago, I participated in a roundtable discussion on social media policies for BrightTalk.

I'm embedding the webcast for those of you who are still trying to understand the why and what of social media policies for companies and organizations.

A BrightTALK Channel

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03.28.11 04:24 PM

See Me Speak: Web 2.0 Expo SF 2011 Tomorrow

Tomorrow I'll be in San Francisco presenting Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli and author of, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (Wiley, 2008) will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.

This session will also cover:

How brands are getting attention with Augmented Reality
How brands are seeing ROI from Augmented Reality
The multiple B2B and B2C applications for Augmented Reality
How Augmented Reality links to Location Aware Advertising and Predictive Modeling
Why Augmented Reality is not a gimmick but the future

If you're in town, come on by and check me out.

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03.11.11 11:12 AM

Presentation: Augmented Reality For Marketers: Future of Consumer Interactions (Part 1) - SXSW 2011

Here's an embed of my section of John C Havens and my presentation on Augmented Reality For Marketers: Future of Consumer Interactions at SXSW this past weekend. For Part 2, see John's Augmented Reality for Marketers: Future of Consumer Interactions.

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03.01.11 07:51 PM

Advertising Jobs: R/GA Is Looking to Hire for Some Positions

All positions posted are in New York...

Director of Social Media
The Director, Social Media must be an entrepreneurial-minded social media expert (part strategist, part creative, and part technologist) and have extensive experience working in an agency environment. The candidate will support the Group Director, Social Media in growing and developing the practice of social media at R/GA. In his/her day-to-day responsibilities, the candidate will strategically direct and support teams that are responsible for developing and activating social media communication programs for R/GA’s clients.

Click here for more info and to apply:

Associate Planning Director
Associate Planning Director is a stepping-stone between Senior Planner and Planning Director. It is intended to be a role where senior planners prove their readiness to move to the Planning Director Role described above. Associate Planning Directors must have all the core skills of a good strategic planner and must be well versed in all the strategic disciplines and core skills. Associate Planning Directors are developing their management skills and honing their leadership role before they are given full Planning Director responsibilities.

Click here for more info and to apply:

Analyst (Social Media)
Internally within R/GA, this role will closely collaborate with assigned R/GA client account teams and build direct relationship with clients related to analytic deliverables.

Click here for more info and to apply:

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