Lynne d Johnson



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04.29.10 11:28 AM

Lynne d Johnson, ARF SVP Social Media @ ReThink 2010 on Where Social Media is Headed

Lynne d Johnson, ARF SVP Social Media @ Rethink 2010 on the future of Social Media, Social Media Listening and Monitoring, Social Media Measurement, Engagement as the New Marketing and More...

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04.28.10 01:03 AM

Social Media/Web Jobs: Start-Up, e-biz financial svcs

Co-Founder/IT Director
An early stage, educationally-oriented web start-up seeks a skilled Web Developer interested in an equity share co-founder position. The ideal partner will be an aggressive, focused entrepreneur with a broad vision and intense“ J.F.D.I.” mentality. Must be a creator and innovator with some knowledge of the Venture Capital and Angel investor communities, specifically in Silicon Alley. The specific skill-set required includes coding ability, proficiency with the LAMP stack, familiarity with Drupal and thorough knowledge of MySQL and other database applications. No financial investment required, but interested parties must be comfortable with early stage bootstrapping. Location in New York City or the greater Metropolitan area preferred. If interested in this opportunity, please contact K. Lane at

Manager for Online Communities & Social Collaboration - e-Business Development Group (eDG)
The e-Business Development Group is seeking a Manager for Online Communities & Social Collaboration to lead efforts related to the online dialogue about products, services, and/or capabilities. As part of the corporate eBusiness group, the manager will be at the center of many ongoing projects that each seek to deliver specific business value to one or more businesses. In many cases, the manager will guide the creation of new web destinations from concept through launch; in other instances, an existing web site may need to be paired with a new technology in order to meet both user and business needs. Strong communication skills are a must, as the role coordinates with lines of business, legal, editorial, design, information architecture, marketing, and technical development teams. The ideal candidate is passionate about online communities and knowledgeable about the leading social media collaboration tools. This is not a position for a "gear head", but the successful candidate will have a long track record of hands-on involvement in making new technologies work for business goals. Contact: Randi Weinberger, Access Staffing, LLC

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04.09.10 04:09 PM

Customer Engagement as the New Marketing

Image of The ARF from Twitter

Image of The ARF

One of a series of interviews I did at The ARF Social Media Experience during ReThink 2010: The ARF Annual Convention + Expo

Customer Engagement as the New Marketing from The ARF on Vimeo.

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The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo.

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04.06.10 04:16 AM

On The Agenda: Speak Dates, Conferences, and Meetups

Brooklyn Bridge

Image by lynneluvah via Flickr

Here are a few New York events that I'm thinking about attending, definitely attending, and where I'll be speaking in the next couple of months.

Where I'm speaking:

May 20, 2010
"A Conversation About Social Media" Discussion Lead
Mediabistro Circus | New York, NY

To see more past and upcoming speak dates, visit my speaking page.

I'm also most likely submitting a proposal to Web 2.0 Expo New York and ad tech New York, so keep your fingers crossed for me.

Events I'm definitely attending:

April 15 -16 - The 99% Conference
The goal of the 99% Conference is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make your ideas happen. We don't want to give you more ideas, we want to empower you to make good on the ones you've got. Speakers include: Jack Dorsey, Creator & Co-Founder, Twitter; John Maeda, President, Rhode Island School of Design; and more.
For more info, click here.

Here are a few I'm not sure I'm attending:

April 6 - Girls In Tech Tech to Educate April Q&A
Girls in Tech NYC is pleased to announce an initiative to address the pressing need for women’s advancement in technological fields. Using its network of members, partners and relationships, GIT is launching a series of free or affordable programming courses. The courses are crowd-sourced and designed by the programming and technology professional community. Check out the blog: Community Education and Programming Initiatives. For more info and to register, click here.

April 6 - NY Tech Meetup
5 minute demos by these up-and-coming startups:
Whistlebox augments reality for kids on the web
Get sage advice from your friends using ThinkTank
BantamLive shows off its supercharged workspace for biz and sales folks
and more...
For info and registration, click here.

April 7 - Social Media Advertising Consortium NYC Salon
Join SMAC members for a lively discussion on how brands are organized around social media. A panel of top brands and agencies will share insights, look at best practices, campaign successes and discuss what’s next in measurement and research. Discussion followed by networking, wine & light hors d'oeuvres.
The discussion will be led by:
Bonin Bough, Global Director of Social Media, PepsiCo
Len Devanna, Director of Web Strategy, EMC Corporation
Pauline Ores, Market Insights, Principal Consultant – Social Insights Practice, IBM
Shiv Singh, VP & Social Media Lead, Razorfish Inc.
For more info and registration, click here.

April 7 - The New York Android Developers Meetup April Event
Build Automation and Unit Testing for Android Applications
This presentation will provide a full overview of the often discussed, but overlooked, topics of build automation and unit testing within the context of Android applications
For more info, and to register, click here.

April 7 - Brooklyn Exposed Website Launch Event
It's finally here... An online guide truly dedicated to everything Brooklyn! Be the first to get an exclusive look at our website.
For more info and to register, click here.

April 20 - 21 - 140 Characters Conference New York
The 140 Characters Conference: New York City (#140conf) will be taking place April 20-21, 2010 at the 92nd Street Y. This event is shaping up to being the largest worldwide gathering of people interested in the effects of the real-time Internet on both business and “we” the people.
For more info and to register, click here.

April 21 - Fast Company's Innovation Uncensored
Fast Company's Innovation Uncensored event embodies the ethos of our brand and represents the culmination of our work throughout the year. Innovation is at the core of everything we do. Every day on our website and in each issue of the magazine, we explore innovative groundbreaking business solutions across every industry.
With this event, we give attendees live access to top business visionaries and the companies to watch, with the goal to learn from and to be inspired by their practices and insight.
More Info

For more events, check 2010 Conferences: Social media, tech, marketing

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04.05.10 05:36 PM

Social Media/Web Jobs: R/GA, Ripple 6

Social Media Activation Lead wanted by R/GA (New York, NY)
The ideal candidate for this role will work within the Mobile & Emerging Platforms group consulting mainly on a primary brand team on social media activation.
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Social Media Strategist wanted by R/GA (New York, NY)
The Social Media Strategist will be responsible for driving the social media communications strategy for a global brand. This individual will interface with senior marketing technical and executive management to ensure strategic focus throughout planning and execution. The Social Media Strategist will work with his/her team to apply industry best practices to plan and optimize the social media marketing mix around clients’ goals. Half of this role will be spent in a strategic development and planning capacity, and the other half will be focused on execution of social media marketing plans and responsibilities.
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Social Marketing Engagement Manager wanted at Ripple 6 (New York, NY)
The Social Marketing Engagement Manager works closely with our clients and client agencies to define, plan, and deliver social marketing initiatives utilizing Ripple6’s proprietary products and services. As a part of the Ripple6 Engagement Services team, the Social Marketing Engagement Manager will work closely with Community Managers, Project Managers, and other internal resources to develop and deliver quality Social Marketing engagements for our clients.
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Director, Digital Emerging Media
A global leader in the PR world, focusing on the lifestyle, sports and entertainment industries. With offices across the U.S. and the U.K., this full-service agency prides itself on covering all the bases of marketing communications. Next up to the plate, they need a Director for their Digital Emerging Media team; they’re looking for a PR-savvy Gun who knows social media and emerging technologies inside and out to come in and really knock it out of the park.
More Info

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