Lynne d Johnson



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03.21.06 12:15 PM

advertisers shun social networking

According to an Online Media Daily report, at the recent Advertising Research Foundation Annual Conference major advertisers are avoiding myspace and other social networking sites like the plague. Reasons cited for the avoidance include:

  • concern about its potential for criminal use (sexual predators)
  • fears that user-generated content--including pictures and text with sexual overtones--will be offensive

Yet marketers pointed out that sites like myspace were good for fulfilling initiatives that major advertisers did not currently have a plan for, such as product specific pages and VOD.

So it turns out that having the most traffic is not always the best biz model afterall.

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