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04.24.07 04:30 PM
Ad:tech Experience
So this morning I opened the ad:tech San Francisco Conference with a keynote interview with Brian P. McAndrews. CEO of aQuantive. Apparently it didn't go over as well as I thought it did. According to Rebecca Lieb of ClickZ and someone at AdvertiseSpace I'm too laid back, too New York, and very inexperienced at interviewing and speaking in public.
There's a live blog at Bruce Clay Inc. and Steve Hall posts at both Adrants and ad:tech blog about the keynote.
Oh well, you can't win everybody over. Hopefully somebody there got something out of the keynote. Just as I was blogging this two women approached me to tell me how much they enjoyed the keynote, and they weren't the first I've met in this manner since this morning.
As I said about winning everyone over, not everyone can be pleased by all types of presentations. Also, as both a blogger and a journalist I too am often looking for "the more" or "the wow" or "the takeaway" of everything and end up being extremely critical because of it. So it's all understood.
(Update) More coverage of ad:tech SF opening keynote, "The Digital Decade What the Past 5 Years Can Teach Us About the Next 5":
The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5 (via iMedia Connection)
Prepare for Digital Integration (via Internet Marketing and Technology News)
Prepare for digital integration, ad:tech keynoter warns (via DM News)
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Comments
No matter how good it was, you will always have critics. What did you think about the presentation?
posted by Markus | April 24, 2007 5:28 PM #
Well Markus, I know I could have managed to pace things a bit better. There were more topics I wanted to cover about what's happening now and where we'll be in the next five years. For instance, I wanted to touch on the pending Google/Double Click deal, but we just didn't get there. Perhaps if I paced better, I could have directed the speaker a little more so that more people would have been able to get more from it. Then perhaps they would have gotten more about the overall industry, and not end up feeling like they were only getting the aQuantive story.
Overall though, I think it went fairly well. I think that there were still a lot of topics touched upon that are very relevant to marketers thinking about rejiggering their businesses in this time of disruption.
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| April 24, 2007 5:39 PM #
Not being there, I can't say for sure, but looking at the schedule, you seemed to be one of the most forward thinking people on that stage. The audience may not be ready to hear what they need to hear, which is totally not your shortcoming.
posted by Tara Hunt | April 24, 2007 6:17 PM #
Hey Lynne,
I'm sure the critics and their opinions do not define who you are and all that you're capable of. Use the experience not as a stumbling block, but as a stepping stone toward greater achievement in future endeavors.
All the best,
Ray
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| April 24, 2007 8:07 PM #
Wait, "too laid back" and "too New York?" I'd say that person would be impossible to please.
As somebody who was too laid back for New York, I consider those two miens mutually exclusive.
posted by Jackson West | April 24, 2007 8:08 PM #
Wow - I'm so surprised to hear that feedback you received. When I lived in NY the constant comment that I got was that as a Cali girl I was too laid back. I've certainly never heard a New Yorker described as too laid back.
And I count your panel at the first BlogHer conference as one of the best "public speaking" experiences I ever witnessed.
I suspect Tara's on to something.
Rock on!
posted by Maria Niles | April 25, 2007 12:09 AM #
Jackson and Maria
No one exactly said "Too New York" but that's something I'm surmising from the comment about my saying "y'know a lot."
Lynne
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| April 25, 2007 6:10 PM #