Lynne d Johnson

 

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09.04.07 03:47 PM

2007 AdColor Awards Call for Nominations

Usually, if I visit a site and a video automatically loads and starts playing, I'm annoyed. But interestingly, when I was pulled into DiversityInc today by this headline:

The New Don Imus: Craig Carton Mocks Asians, Turns in Immigrants, Outs Politicians

I found myself drawn to a large rectangle video ad playing in the upper right hand corner. The ad was created in some sort of sepia tone, which somewhat masked the images of the people who were talking. But I heard very strong voices that drew me in, granted as I watched the video I realized I knew a few of them (like Carol Watson of Tangerine-Watson.)

Anyway, the point is this, it was a good ad and it wasn't annoying. And it got its message across:

The Coalition’s first initiative is the AdColor Awards, a program that will honor outstanding diverse professionals at the junior, mid and senior levels in each segment of our industry. The event will take place on November 4, 2007 at the ANA Masters of Multicultural Marketing Conference—a perfect venue to highlight excellence in diversity. Close to 500 industry influencers are anticipated to attend from the agency, client and media side.

Watch for yourself, you'll see what I mean.

(Video credit: PSA Spot for Adcolor Awards)

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