Lynne d Johnson



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05.20.10 01:41 AM

10 Essential Tips For Social Media Research and Marketing

Here's a presentation I did a webcast for today. It sort of works as a guide and toolset to get you up and running with social media research and marketing. It's only void of case studies--that would have provided clear examples of what I'm talking about--because it's a preview to a Social Media Bootcamp that I'm leading as part of the ARF University on June 21. That's where we'll go in-depth into social media listening, and the why and how of social media marketing, and we'll also have brands present cases in a hands-on environment that will take you from social listening, to creating actionable insights, to developing and deploying successful social media engagements.

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